SEO Consultant, Digital and Video Content

SEO Consultant, Digital & Video Content (Remote)

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locations

Remote – USA

time type

Full time

posted on

Posted Today

job requisition id

R-009390

At TruStage our SEO Consultants specialize in optimizing web content for search engine results. Our goal is to strategically help improve our website’s visibility and ranking in search engine results pages (SERPs) for targeted audiences, in alignment with SEO best practices that help deliver key digital marketing goals with our B2B2C stakeholders.

Job Purpose:

A SEO Consultant delivers collaborative insights on all aspects of organic search, such as keyword research, content strategy development, and link building. They test tactics, analyze data, and update web content to optimize it for organic search performance in Google, Bing, and Yahoo. This role specializes in optimizing traffic for video content and helps maximize our presence on visual search platforms like YouTube.

This position is responsible for the identification and implementation of digital or video content and search engine optimization (SEO) improvements within the web channel. This role will work independently and execute the day-to-day digital content and SEO needs of the web channel, in partnership with technical support teams. This position will closely partner with IT, CX, UX, analytics, SEO, brand & creative services, and product stakeholders to evaluate and recommend improvements to current channel content, improvements to digital or video SEO and content management processes.

Job Responsibilities:

• Assess channel content and content management process for optimization opportunities and engagement.
• Assist with estimating value of content optimization opportunities, influencing near-term tactics and roadmaps.
• Ensuring alignment with brand, product, production, and compliance standards
• Participates in coordinating and communicating content development efforts and results to stakeholders.
• Leverages an in-depth understanding of content, products to drive engaging content and organic search performance.
• Prepares keyword research and embeds best practices for organic SEO optimization.
• Write and record optimization elements within the content management system, including image and structure markup.

Position Specific- Video SEO

• Uploads optimized videos as scheduled and refines processes to maximize growth
• Support YouTube channel setup, includes creating custom thumbnails and channel headers, and tracking, reporting, and analyzing performance

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in business, Marketing, or related field preferred or equivalent work experience.
• 5+ years of experience in a web channel with focus on organic search engine optimization.
• Knowledge of GA4 to evaluate engagement with content.
• Experience with optimizing owned and earned content across channels and media.
• Ability to bring the voice of the brand to life in content and match content to brand values.
• Proven ability to multitask and manage multiple, complex priorities.
• Ability to communicate at all levels with clarity and precision, both written and verbal.
• Ability to understand and ethically navigate the organizational dynamics and company culture.
• Knowledge of MS Office, Outlook, Teams, Excel, Word., etc.
• Knowledge of Azure Dev Ops and or Workfront project management platforms

Position Specific Requirements Digital Content SEO:

• Ability to learn how to use specific digital tools like a content management system or BrightEdge SEO platform.

Position Specific Requirements Video SEO:

• Ability to learn how to use specific digital tools like a content management system or optimizing video content for YouTube.
• Knowledge of content management platforms (CMP), Google Analytics and basic SEO tools.
• Knowledge of writing and optimizing video titles, descriptions, and YouTube tags and analytics are a plus.

Competencies & Desired Characteristics:

• Good sense of timing on when to push an idea.
• Analytical capability to help turn insights into actions.
• Ability to work effectively and collaboratively across departments.
• Effectively influences peers and stakeholders.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$76,900.00 – $115,300.00

Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. If you’re ready to help make a difference, apply today.