Senior Marketing Manager, Partner Program Enablement

Senior Marketing Manager, Partner Program Enablement

Location: Remote – USA

POS-11185

Job Description:

The Solutions Partner Program at HubSpot is a key differentiator to our company’s success and plays a critical role in HubSpot’s growth across the globe. Since 2010, HubSpot has partnered with businesses around the world to help them grow by offering tech implementation, marketing, sales, and customer support services to their clients. As our partner program continues to evolve, we’re continuously updating our systems, processes, rules of engagement, and introducing new benefits and tools that help enable partners to grow with HubSpot. That’s why HubSpot is hiring a new critical role that will focus on partner program enablement, helping partners navigate program changes, the launch of new partner tools, and aligning them to how to sell and service with HubSpot.

In this role, you will be responsible for supporting the partner marketing & enablement team in ensuring our partners are fully equipped, aligned, and supported around the evolving aspects of our partner program, including partner onboarding. This includes the rollout of key updates and changes to program policy, partner tools, tiers/benefits, sales rules, and commission structures. You’ll work cross-functionally with teams across HubSpot, including partner marketing, partner program leadership, strategy & ops, project management, product teams, legal, partner sales, and internal enablement, to scope, plan, and execute enablement initiatives

This role goes beyond strategy; you’ll get hands-on in creating the resources, tools, enablement assets, and communications needed to successfully implement these program changes. From building cross-functional relationships to crafting impactful messaging and enablement assets, you’ll play a key role in ensuring our partners feel supported, enabled, and empowered to continue growing their partnership with HubSpot — throughout any change or new direction we head.

In this role you’ll get to:

• Lead the enablement efforts for program-related changes and updates to our Solutions Partner program.
• Collaborate with cross-functional teams to research, scope, and build out enablement plans for partners.
• Build and deliver communications, messaging, and enablement assets (such as resources, tools, playbooks) that help partners understand and embrace changes.
• Drive partner engagement and adoption of new policies, tools, and program enhancements.
• Troubleshoot issues and address feedback to continually improve our partner program.
• Get hands-on with project management and execution, balancing strategy with tactical delivery.

We’re looking for people who have:

• Proven experience in enablement, marketing, and/or program management roles.
• Strong communication and relationship-building skills with cross-functional teams.
• Ability to work through ambiguity, prioritize projects, and drive results.
• A knack for storytelling and delivering clear, engaging communications that resonate.
• Creativity and an eye for detail, whether it’s in creating a one-pager, training deck, event presentation, eLearning, or pitch deck
• Willingness to roll up your sleeves, problem-solve, and execute.
• Business savvy, a customer-first mindset, and an interest in the challenges of growing companies
• Preferred: experience working within a partner program at an innovative SaaS company

Cash compensation range: 92000-138000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

The Solutions Partner Program at HubSpot is a key differentiator to our company’s success and plays a critical role in HubSpot’s growth across the globe. Since 2010, HubSpot has partnered with businesses around the world to help them grow by offering tech implementation, marketing, sales, and customer support services to their clients. As our partner program continues to evolve, we’re continuously updating our systems, processes, rules of engagement, and introducing new benefits and tools that help enable partners to grow with HubSpot. That’s why HubSpot is hiring a new critical role that will focus on partner program enablement, helping partners navigate program changes, the launch of new partner tools, and aligning them to how to sell and service with HubSpot.

In this role, you will be responsible for supporting the partner marketing & enablement team in ensuring our partners are fully equipped, aligned, and supported around the evolving aspects of our partner program, including partner onboarding. This includes the rollout of key updates and changes to program policy, partner tools, tiers/benefits, sales rules, and commission structures. You’ll work cross-functionally with teams across HubSpot, including partner marketing, partner program leadership, strategy & ops, project management, product teams, legal, partner sales, and internal enablement, to scope, plan, and execute enablement initiatives

This role goes beyond strategy; you’ll get hands-on in creating the resources, tools, enablement assets, and communications needed to successfully implement these program changes. From building cross-functional relationships to crafting impactful messaging and enablement assets, you’ll play a key role in ensuring our partners feel supported, enabled, and empowered to continue growing their partnership with HubSpot — throughout any change or new direction we head.

In this role you’ll get to:

• Lead the enablement efforts for program-related changes and updates to our Solutions Partner program.
• Collaborate with cross-functional teams to research, scope, and build out enablement plans for partners.
• Build and deliver communications, messaging, and enablement assets (such as resources, tools, playbooks) that help partners understand and embrace changes.
• Drive partner engagement and adoption of new policies, tools, and program enhancements.
• Troubleshoot issues and address feedback to continually improve our partner program.
• Get hands-on with project management and execution, balancing strategy with tactical delivery.

We’re looking for people who have:

• Proven experience in enablement, marketing, and/or program management roles.
• Strong communication and relationship-building skills with cross-functional teams.
• Ability to work through ambiguity, prioritize projects, and drive results.
• A knack for storytelling and delivering clear, engaging communications that resonate.
• Creativity and an eye for detail, whether it’s in creating a one-pager, training deck, event presentation, eLearning, or pitch deck
• Willingness to roll up your sleeves, problem-solve, and execute.
• Business savvy, a customer-first mindset, and an interest in the challenges of growing companies
• Preferred: experience working within a partner program at an innovative SaaS company

Cash compensation range: 88000-132000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. 

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) – link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot’s Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.