Digital Marketing Strategy Manager

Digital Marketing Strategy Manager (Remote or in-office)

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locations

Madison, WI

Remote – USA

time type

Full time

posted on

Posted Yesterday

job requisition id

R-009358

In partnership with the Director, Digital Marketing, LX and Business Marketing partners, this position creates, aligns, and executes digital marketing strategies for Business Marketing & Lending, in alignment with the agreed upon goals and objectives.

Job Responsibilities:

• Evangelize the impact of digital marketing on our customer’s journey.
• Advocate for the evolution of paid, owned and earned media and communications.
• Actively and proactively participate in the creation, development, and evolution of digital strategy.
• Assist in the development & management of a diverse set of marketing tactics.
• Work collaboratively with internal digital marketing & media stakeholders, agencies, and other key business partners.
• Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.
• Partner with leaders to create the digital strategies that ensure alignment to business strategies. Coordinates with initiative owners to achieve the integrated business plan for the line of business, area owner or product line.
• Understand the changing landscape of digital media.
• Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.

If People Leader:

• Oversee day-to-day accountabilities and alignment to department and team goals.
• Mentor and take an active role in the professional growth of their team.
• Candidly provide feedback both on an ad hoc and company-scheduled cadence.
• Ensure staff adherence to company policies.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor’s degree in business, finance, or related field.
• 7+ years of experience managing digital media, including channel strategy & tactical execution.
• B2B business model experience preferred.
• Experience defining and optimizing marketing programs preferred.
• Demonstrated ability to assess risk, create, execute, measure, and manage diverse media programs
• Deep understanding of customer-centric product practices.
• Foster collaboration and is a clear, concise, and compelling communicator.
• Ability to Influence technical and marketing peers, and exercise upward influence upward to bring momentum to new initiatives.
• Detail-oriented; ability to multitask and prioritize projects.
• Demonstrated success with problem-solving and innovation.

#LI-SS

#LI-Remote

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$96,300.00 – $144,500.00