Team Lead, SEO

Title: Team Lead, SEO

Location: United States

Brainlabs is a wildly successful business because we have a remarkable bunch of Brainlabbers.

We’re not cloned in a laboratory as the name might suggest. In fact we’re a diverse group of over 800 people located across the world. The vital DNA we all have in common is a commitment to doing our best work in an environment designed to help us to do just that.

We are committed to our culture (codified in this document) and are looking for people to join Brainlabs who believe in it too. In return, we pledge to make Brainlabs a place for you to:

1. Do the best work of your career
2. Work with positive people in a collaborative culture
3. Be part of building the global agency of the future

About the role

Sounds good right? Ok, let’s move onto some more info about the role. First, the basics:

Classification: Full-time
Team: Client Services
Reporting to: Associate VP
Estimated Start: August 2023
Location: Remote
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What’s the role

We’re looking for a curious data lover, search engine enthusiast, and team leader to become our newest Associate Director, SEO! You will be hands on, in the weeds, leading your team to ensure that clients maintain a strong presence in audiences’ online searches!

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That’s why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

Client Management Responsibilities:

• Owns, manages, and grows client relationships through exceptional communication, account management, and SEO expertise
• Accountable for all action items, as agreed upon with the client
• Provide status on all SEO deliverables, roadblocks, and opportunities for assigned clients to internal and client stakeholders
• Develop relationships with client SEO stakeholders and Brainlabs team members
• Effectively manage capacity by assigning team members to projects and re-allocating assignments when necessary
• Provides actionable feedback through routine collaborative sessions to team members to embolden them to develop exceptional SEO strategy
• Reviews and approves client presentations, roadmaps, etc. and provides the team with strategic guidance
• Identify opportunities, threats, and risks and carry out or assign actions to minimize threats and maximize opportunities in alignment with Group Account Director (GAD)
• Develop relationships with senior client contacts, discussing business updates, getting feedback, etc.
• Host collaborative and strategic cross-channel integration meetings for clients with omni-channel services

Leadership Responsibilities:

• Manage up to 8 direct reports and mentor indirect mentees utilizing a strengths-based coaching approach
• Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
• Actively participant in wider company initiatives including, but not limited to new business pitches and internal education efforts
• Support, mentor, and delegate work to the account team to prepare them to lead client accounts, including communication, calls, meetings, and emails
• Shares knowledge through developing, improving, and delivering internal training or via external marketing channels (such as public speaking, blog writing, etc.)
• Fosters a cohesive account team culture, communicating team goals and providing constructive feedback

Growth Responsibilities:

• Hold internal strategy planning sessions with Group Account Director to identify cross-channel opportunities for accounts
• Work with team to provide updates on existing cross-sell opportunities
• Meet with Product Lead(s) to identify new ways of working, training opportunities, and develop SOPs, templates, etc.

Who you are

Essential Skills

• Strong management, leadership, and delegation skills
• Demonstrated expert of search engine optimization
• Demonstrated expert with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Proven organizational, project, and time management skills
• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
• Possess keen critical thinking and analytical skills
• Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
• Inspirational leader with demonstrated alignment to our company values

Essential Experience

• Minimum of 5-years hands-on digital marketing experience, including an in-depth understanding of analytics tools for SEO, implementation and performance analysis
• Minimum of 2-years management experience
• Previous experience with industry standard SEO tools such as: Screaming Frog, DeepCrawl, Moz, Ahrefs, SEMRush, Majestic, STAT, and BrightEdge
• Proven track record of success meeting client KPI’s

Desirable Experience

• Previous agency experience
• Previous experience participating in prospect pitches
• Preference for management experience within an agency setting or marketing department

How you succeed

• You will be evaluated based on how you live our four core values every day in addition to your work in SEO data analysis, idea-sharing, and client satisfaction!

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Current position range

$80,000$120,000 USD

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!