Social Media Specialist, TikTok

Social Media Specialist (TikTok)

GLOBAL / MARKETING MARKETING / FULL-TIME / REMOTE

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

• Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment.
• Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content.
• Produce and edit high quality, engaging, original content that can be used cross-platform.
• Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
• Monitor and effectively leverage TikTok or other social media trends.
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
• Engage and build communities through one-on-one as well as one-to-many conversations.
• Have fun!

Requirements:

• 6+ years of experience in digital marketing or social media related roles.
• Mandatory to be native or fluent English speaker.
• A deep understanding of TikTok & social media algorithms.
• Proven success of creating high-performing content on TikTok.
• Knowledge of TikTok trends and the best performing content types.
• Experience with getting creative within brand guidelines.
• Video editing proficiency. Project management experience.
• Keen sense of the crypto market in general.
• A meme connoisseur.
• A clear and concise style of communication, with a creative/fun spin when relevant.
• Strong sense of responsibility.
• Self-motivated and results-oriented.
• Remote and startup experience is a plus.

Working at Binance

Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

Tackle fast-paced, challenging and unique projects

Work in a truly global organization, with international teams and a flat organizational structure

Competitive salary and benefits

Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.