Social Media Public Relations Specialist

Title: Social Media Public Relations Specialist

Location: United States

Consumer Safety Technology (CST) and our family of brands have helped millions of individuals to live and drive responsibly. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We are the largest provider of IIDs in the United States and the only company working to assist individuals in successfully navigating the often daunting DUI process.

We partner with leading advocacy groups across the country to ensure that the laws and rules adopted in each state make roads and communities safe while reducing recidivism amongst drivers.

CST and its subsidiaries are privately held and based in Des Moines, Iowa with employees in over 40 states and Puerto Rico. We are committed to being a positive influence in our communities.

Why work for us? Check out this list of just a few of the many good reasons why..

• Remote/work from home opportunity!
• Our Mission is to help people live and drive responsibly. Last year our product stopped 243,000 illicit startup attempts by people who were too intoxicated to drive.
• We are the nation’s largest interlock provider.
• Growth Oriented- 7 years of over 10%+ growth annually.
• Consumer Safety Technology won the 2022 Top Workplace Award locally and nationallyand 2022 Best Place for Working Parents Award
• Benefits include Paid Time Off, 401(k) & Health/Life/Vision/Dental insurance, Parental Leave, Pet Insurance and More!
• Ongoing Professional Training online via Litmos

The Social Media & PR Specialist will report directly to the Director of Communications to plan and implement compelling external communications activities to advance the company’s communication goals and meet strategic objectives. The role be responsible for social media and public relations efforts to promote and enhance the reputation of CST and its portfolio of brands. The Specialist will also collaborate and assist with internal communications efforts.

Duties & Responsibilities:

1. Works with communications team and brand business partners to design and carry out the social media strategy and activity, ranging from editorial calendar development to mining insights and collecting thought leadership viewpoints for input into social content.

2. Manages CST and brand social media accounts and creates and publishes engaging content (Facebook, Twitter, LinkedIn, TikTok, YouTube).

3. Develops and maintains a proactive and consistent editorial content calendar/schedule.

4. Responds to and engages with stakeholders via social channels.

5. Defines, executes, tracks, and reports well-structured brand social content strategies to meet KPIs.

6. Communicates regularly with internal stakeholders to develop and apply learnings and employ best practices.

7. Demonstrates an ability to identify, extract, analyze and derive insights from data.

8. Drafts external communications including press releases, sales and customer communications for CST and portfolio of brands.

9. Identifies opportunities for partnership (SADD, MADD, etc.) development and stakeholder outreach.

10. Manages press inquiries and assets.

11. Works with public affairs agency partner to leverage legislative content for use on social media and via PR.

12. Attend/travel for client events outside regular business hours may be required.

13. Be a positive influence on the marketing department’s culture.

14. All other duties as assigned.

Job Requirements:

1. Bachelor’s degree in Marketing, Journalism, Public Relations or related field is preferred

2. 1-3 years of prior social media and PR experience

3. Experience with proactive and reactive posting & community engagement

4. Familiar with moderating user-generated content in line with the moderation policy for each community.

5. Working experience with social media content calendars.

6. Knowledge of Sprout Social / Hootsuite or related social media management scheduling tool

7. Ability to plan and create engaging content that aligns with consumer trends and market changes and distribute and schedule engaging content.

8. Social analytics tool and reporting knowledge.

9. Excellent verbal and written communication skills.

10. A flexible, can-do attitude and great team skills.

11. The ability to begin making recommendations and independent thinking related to marketing plan execution.

12. Ability to work on multiple projects simultaneously across various channels in a fast-paced environment.

13. A willingness and ability to learn reporting and data gathering techniques.

Pay range: $60,000 – $70,000 annually