Social Media Manager

Social Media Manager- US

Marketing Portland, Oregon Washington, District of Columbia Anywhere, United States

Description

Location: Portland, OR, Washington, DC or Remote US

Valid unrestricted work authorization in the country in which you will be based (United States) is required at the time of application for this position.

Position Status: Full-time, Regular, Exempt

Salary Level : The salary range for this role will be $64,000- $76,000 commensurate on experience

About Mercy Corps

Mercy Corps is powered by the belief that a better world is possible. To do this, we know our teams do their best work when they are diverse and every team member feels that they belong. We welcome diverse backgrounds, perspectives, and skills so that we can be stronger and have long term impact.

The Department

The Marketing & Communications department’s purpose is to amplify and support Mercy Corps’s mission by raising flexible funds, strengthening supporter partnerships and raising our global profile and influence, and fostering team collaboration and connectivity.

We boldly share Mercy Corps’ global impact with our audiences, with a focus on building trust, engagement and long-term relationships among our global team members and with our supporters. We inspire financial support and partnership through transparency, inclusivity, creativity and best-in-class storytelling. We work across teams to protect Mercy Corps’ reputation and safeguard our ability to operate.

The role of the Marketing team is to guide the direction of Mercy Corps global brand and develop and implement strategies to promote brand awareness and drive a sustainable base of unrestricted financial support, particularly among mass-market supporter audiences.

The Position

The Social Media Manager is responsible for planning and executing the social media strategy to advance brand building and awareness, supporter engagement, advocacy, fundraising, and partnerships. This person manages social media content across all Mercy Corps social media channels, seeks to engage new and existing audiences, and measures and reports on the performance of social media content. By leveraging our social platforms, this role connects supporters, advocates and other key constituents to Mercy Corps in order to inspire them to support us. The Social Media Manager works with multiple stakeholders across the organization, including the Communications, Fundraising, and Policy and Advocacy teams to provide strategic guidance, recommendations and execution for social media channels.

Essential Responsibilities

STRATEGY

• Lead on execution and implementation of the Mercy Corps Social Media strategy, including writing creative briefs for the execution of social media projects, ensuring a strong strategic throughline in all messaging, and evaluating monthly performance metrics.
• Advise, consult and report to other departments on listening and donor insights, feedback, etc. to help inform audience strategies.
• Support the periodic evolution and update of Mercy Corps Social Media strategy with the Digital Marketing Manager, including goal setting and benchmarking.
• Stay up-to-date on emerging platforms, technologies and industry best practices.

CONTENT CREATION AND CHANNEL MANAGEMENT

• Develop complex and strategic content to engage, cultivate and nurture Mercy Corps’ mass market fundraising audiences:
  • Produce or edit social media content, including writing, copy editing and designing graphics/videos using Adobe Illustrator, Premier pro, or Canva
  • As needed, collaborate with and lead creative teams in developing additional social content including evergreen concepts, templates, larger scale campaigns, etc.
• Monitor and analyze trending topics and relevant social conversations through social listening to gain audience insights and competitive intelligence
• Create and manage Mercy Corps’ social media editorial calendar

RESOURCES MANAGEMENT

• Manage the Social Media Coordinator and Social Media Intern(s) to support the day-to-day management and execution of social media platforms, including:
  • Content production for all of Mercy Corps’ social media channels
  • Provide strong strategic guidance that incorporates organizational goals, the monthly content theme, and branded messaging guidelines
  • Provide copy editing and design feedback
  • Provide training on design software, social media platforms, analytics platforms, etc.)
  • Managing Mercy Corps’ online communities, including responding to and elevating comments and maintaining response guide/protocols
• Manage vendor relationships, with oversight and approval from Digital Marketing Manager, as needed

CROSS-TEAM SUPPORT

• Provide social media expertise to other Mercy Corps departments
• Manage the prioritzation and delegation of incoming social media requests from cross-functional departments (e.g., advocacy initiatives, partnership obligations, and c-suite thought-leadership)
• Ensure social plans and assets are available in a centralized, accessible location (e.g. Global Social Google Drive) for use of internal teams, partners, European social teams, etc

Supervisory Responsibility

Social Media Coordinator and Social Media Interns

Accountability

Reports Directly To: Digital Marketing Manager

Works Directly With: Marketing & Communications, Development, Mercy Corps Europe, Global Policy & Advocacy, Research, and other teams throughout the organization worldwide.

Accountability to Participants and Stakeholders

Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring and evaluation of our field projects.

Minimum Qualifications & Transferable Skills

• Bachelor’s degree or equivalent experience
• 4+ years managing social media channels, and creating social media content
• 2+ years of supervisory experience is preferred
• Deep understanding of the social media universe, specifically Facebook, Twitter, and Instagram
• Ability to adapt to the style, tonality and vernacular of Mercy Corps’ voice as demonstrated by the execution of on-brand messaging and copy
• Must be well-versed in social listening and capable of turning insights into action
• Computer skills to include
  • Creative Tools i.e. Adobe Illustrator, Canva
  • Social Management and Listening Platforms i.e. Hootsuite, HeyOrca, Meta Business Suite, etc.
• Advertising and brand marketing experience a plus
• Evening and weekend work may be required

Success Factors

The ideal candidate for this position is a creative and analytical thinker; someone data-driven that can bring the brand to life in ways that emotionally connect with supporters. They are detail oriented, and a self-starter, have the ability to own a project from planning through development and implementation and can work well under deadline pressure.

Living Conditions / Environmental Conditions

This position may be based out of our offices in Portland, Or or Washington, DC Office or remotely within approved US states.

Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to theInteragency Misconduct Disclosure Scheme. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere toMercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

As a safeguarding measure, Mercy Corps screens all potential US-Based employees. This is done following the conclusion of recruitment and prior to assuming full employment.

Our screening process is designed to be transparent and completed in partnership with new Team Members. You will have the opportunity to disclose any prior convictions at the conclusion of the recruitment process before the check is initiated. We ask that you do not disclose any prior convictions in your application materials or during the recruitment process.

Covid-19 Vaccine Policy for US-Based Employees

Mercy Corps has determined that, in an effort to protect the health, safety, and well-being of all Mercy Corps employees working in the United States, all U.S.-based employees must be fully vaccinated for COVID-19, regardless of prior COVID-19 infection status. This policy is necessary to ensure not only the safety of our workforce, but the ongoing functionality of the organization.

This policy will be revised as needed to comply with federal, state, and local requirements, and to respond to changing guidance from public health authorities.

For new employees this requirement goes into effect within 10 business days of employment. Team members that travel are expected to comply with host-country requirements, including vaccinations. Failure to comply may impact your employment. Proof of vaccination or exemption must be provided.