Senior Marketing Specialist

Senior Marketing Specialist – Remote

• Full Time
• Marketing

Why Mayo Clinic
Mayo Clinic is the nation’s best hospital (U.S. News & World Report, 2022-2023) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you’ll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you’ll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!

Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.

Position description
The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans and will take an active leadership role across Mayo Clinic to understand business objectives and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives.

The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.

Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

This position is part of the Practice Marketing team and will support one of our priority service lines. This role is critical to meeting the growth goals of the clinical practice and bringing the right patients to Mayo Clinic for care. The individual selected for this role will work collaboratively with colleagues across the Marketing Department and across the organization.

This Position is 100% Remote; can work anywhere in the United States

Qualifications
A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required.

Additional qualifications
Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience.

Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.

Must require experience working with target audiences, market research, and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Exemption status
Exempt

Compensation Detail
$88,296- $123,614.40 / year

Benefits eligible
Yes

Schedule
Full Time

Hours / Pay period
80

Schedule details
Typically, 8am – 5 PM CT, can be somewhat flexible.

This Position is 100% Remote; can work anywhere within the United States

Weekend schedule
Only on very rare occasions

Remote
Yes

International Assignment
No