Senior Marketing Partnerships Manager

Title: Senior Marketing Partnerships Manager, Babylist Health

Location: United States

Who We Are

Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child’s arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com.

Our Ways of Working

We’re a remote-first company with team members located across the United States spanning multiple time zones. We know how valuable the flexibility of remote work is for our employees so people can get the work done in the way that suits them best. With rare exception, our employees generally work 9-5 in their home time zone. In addition, since we have team members located across the United States spanning multiple time zones, we put in extra effort to make sure we connect and collaborate in ways that make sense for us.

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we also meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. In addition to our company and team offsite, this role may require occasional travel to a conference or industry related events so in total, travel could range from 5-10% of the time throughout the year.

What the Role Is

Following our strategic acquisition of a durable medical equipment (DME) company last year, Babylist entered the healthcare and wellness industry for the first time. Babylist Health is now live! This ambitious new offering opens doors in the healthcare market with the opportunity to offer additional health services and products for people in this life stage.

As the Senior Marketing Partnerships Manager for Babylist Health, you will be responsible for growing our partnerships across major commercial insurance channels. This includes major health systems, third party benefit administrators and corporations. Reporting to the VP of Performance Marketing, you will work closely with peers in marketing and collaborate with the Health team to establish long lasting relationships that will grow the business and most importantly, allow us to positively impact more patients in this life stage.

Who You Are

• 7+ years of experience in building and growing net new B2B and B2B2C strategic marketing partnerships in the healthcare space
• Recent experience working with third party benefit administrators, large corporations, health systems, or payer programs
• Knowledge of the breast pump and lactation space is a plus
• A deep understanding of how to track and measure success of programs via tools like Google Analytics and Sigma (or other relevant systems)
• Knowledge and awareness on privacy and HIPAA guidelines
• Can creatively A/B test to determine which tactics are most effective for audience development and conversion
• Ability and willingness to get into the weeds to create materials, attend meetings and think outside the box on partnership opportunities
• You have excellent verbal and written communication skills for a variety of audiences
• Self-motivated and able to work autonomously & collaboratively to find direction in ambiguity and complexity
• Bachelor’s degree preferred

How You Will Make an Impact

• Build strategic partnerships with third party benefit administrators, health systems, and corporations to create awareness and adoption of Babylist Health
• Educate and integrate Babylist Health offerings into marketing materials and patient facing communications
• Positively impact conversions and audience development to Babylist Health as the preferred provider of breast pumps and future maternal wellness offerings
• Own the roadmap and prioritization matrix for establishing Babylist Health partnerships
• Craft comprehensive and appealing proposals for our existing and potential partners
• Measure, analyze and report out performance of various marketing initiatives and tactics to determine what is resonating with our audience, where we are seeing positive results, and what we should change
• Attend conferences, meetings, and industry events to make contacts, find potential leads and increase the Babylist Health brand in the market
• Collaborate with many teams across the business to find solutions, brainstorm new ideas, and create and maintain key partnerships

Why You Will Love Working At Babylist

• We are a remote first company and we invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• We believe in exceptional management
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $120,000.00 – $179,000.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

These ranges may be modified in the future.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.