Senior Director, Growth

Title: Sr Director, Growth

Location: Remote, US

Senior Director of Growth

The Senior Director of Growth will be a key leadership role within the Thirty Madison team. You will lead the customer acquisition, growth, and conversion optimization functions across all of Thirty Madison brands, driving meaningful new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment.

The ideal candidate is someone who can use their keen combination of creativity, outstanding analytical, and strategic mindset, and leadership abilities to unlock the next stage of growth for Thirty Madison. You innately understand the power of brand and organic marketing, while simultaneously knowing how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases. Given the scale and impact of marketing within the organization, you will drive impact across other Thirty Madison businesses and functions and above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions.

Comp | Perks | Benefits

• The base pay range for this position is $174,400- $239,800 per year.**
• Annual Incentive Plan + Stock Option Package
• Robust and affordable Medical, Dental, and Vision plan options
• 401(k) with a match, commuter benefits, and FSA
• Annual $750 vacation stipend and $500 happiness stipend
• Flexible time off policy (Exempt)

**Base pay offered may vary depending on job-related knowledge, skills, and experience. An annual incentive plan and stock options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

What you get to do every day

• Oversee Customer Acquisition and Growth Experimentation functions to deliver on new customer revenue targets. Develop the Growth marketing strategy across all of Thirty Madison’s brands and define KPIs and success metrics.
• Lead, manage, and uplevel a team of 10+ growth marketers on day 1; continue to build, develop and retain high-performing teams
• Ownership of a high 8 figure marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale.
• Implement the right approach for Growth Marketing across all of Thirty Madison. Be the visible leader for Growth across the different complexities of our businesses.
• Collaborate with the General Managers of every Brand and other key leaders cross-functionally including Product, Data, B2B, and others. Strategize with all the key stakeholders on how we hit our revenue and margin targets.
• Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment.
• Track relevant market conditions and competitive trends, using insights to shape future plans.
• Partner with the Retention team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers.
• Partner with the Brand team to develop a best-in-class brand experience and strategy. Leverage OOH, TV, and other brand channels to drive awareness.
• Create testing strategy and framework across Growth channels; Partner with Product to develop A/B testing strategies on the website and customer funnel.

What you bring to the role

• 10+ years of experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase.
• Management of marketing budgets of $40M+, scaled businesses upwards of $200M+ in revenues.
• Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM.
• Management experience leading teams of 8-10+ across different functions within Growth. Proven track record of developing and retaining talent.
• Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
• Experience working with finance teams on the P&L and other financial business metrics.
• Experience in growth forecasting and attribution modeling. Ability to build and improve multi-channel growth models through advanced analytics.
• Expertise in analytics and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms.
• Ability to adapt to a fluid fast-paced ambiguous environment.
• Experience with working in DTC, retail, or subscription companies
• Genuine curiosity about healthcare, chronic conditions and bringing affordable care to all.

Bonus points

• Experience with incrementality testing and MMMs a huge plus.
• Knowledge of SQL is a plus but not required.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Thirty Madison we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Contact us at: to request accommodation.

About Thirty Madison

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional outcomes for all. Each of its specialized brands is focused on a specific ongoing condition, and thoughtfully designed to support the unique needs of its community with personalized treatments and care; with Keeps for men’s hair loss, Cove for migraine, Facet for skin conditions, and NURX for sexual health. With empathy at the heart of its innovation, its proprietary care model empowers hundreds of thousands of people with ongoing conditions with the accessible, effective treatments across a lifetime of care. In just four years, we’ve built a number of brands and are continuing to grow rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

We are honored to become Great Place to Work certified and be included on BuiltIn’s 2021 list of Best Places To Work in New York City, and Best Midsize Companies To Work For. We’ve also been recognized by Forbes’ Best Startup Employers, being named as one of America’s Best Places to Work 2022. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day. Learn more at ThirtyMadison.com.

*This employer participates in E-Verify and will provide the federal government with your I-9 Form information to confirm that you are authorized to work in the U.S.*

*Please be aware that there are fraudulent entities who are falsely claiming to be or represent Thirty Madison in order to solicit sensitive personal information or payment. Thirty Madison is not in any way associated with these entities or practices. The safety and integrity of those seeking employment with us is of the utmost importance and we actively work with our legal and security teams to prevent future incidents.

Thirty Madison will never ask for sensitive information or payment when engaging with job seekers. The entities use many methods to perpetuate these scams, including but not limited to: participating in a text-only interview, using Thirty Madison’s trademarks on their correspondence, or providing you with a seemingly legitimate offer letter. If you suspect you are a victim of this scamming, we encourage you to cease further contact and report the crime to The Federal Trade Commission.