Senior Customer Relationship Management Marketing Professional

Senior CRM Marketing Professional

locations

• Work at Home – Kentucky
• Work at Home – Utah
• Work at Home – Washington
• Work at Home – Virginia
• Work at Home – Texas
• Work at Home – Tennessee
• Work at Home – South Carolina
• Work at Home – Pennsylvania
• Work at Home – Oregon
• Work at Home – New York
• Work at Home – Ohio
• Work at Home – Wisconsin
• Work at Home – North Carolina
• Work at Home – New Mexico
• Work at Home – New Jersey
• Work at Home – New Hampshire
• Work at Home – Nevada
• Work at Home – Nebraska
• Work at Home – Missouri
• Work at Home – Massachusetts
• Work at Home – Montana
• Work at Home – Mississippi
• Work at Home – Minnesota
• Work at Home – Louisiana
• Work at Home – Michigan
• Work at Home – Maryland
• Work at Home – Kansas
• Work at Home – Iowa
• Work at Home – Indiana
• Work at Home – Illinois
• Work at Home – Idaho
• Work at Home – Georgia
• Work at Home – Florida
• Work at Home – Colorado
• Work at Home – California
• Work at Home – Arizona
• Work at Home – Arkansas
• Work at Home – Alabama
• Work at Home – Oklahoma
• Work at Home – Vermont
• Work at Home – Rhode Island
• Work at Home – North Dakota
• Work at Home – Maine
• Work at Home – Delaware
• Work at Home – Connecticut
• Work at Home – Alaska
• Work at Home – South Dakota

time type Full time

job requisition id R-307626

Description

Humana’s Marketing organization is looking for a Senior CRM Marketing Professional for the Pharmacy marketing team who can successfully develop member focused, multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.

Responsibilities

The Senior CRM Marketing Professional, Pharmacy marketing role requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders, internal business partners, and across teams of managers, professionals and analysts. This position will work closely with their leader and teammates, internal and external stakeholders to provide trusted counsel on marketing strategy, target audience development, activation strategies and annual planning to business partners. This role will develop data-driven strategies to meet business objectives, lead the core team through flawless execution, and measure success and report out learnings and insights, to continuously improve on the strategy.

This role will be heavily focused on managing the Formulary management book of business, ensuring Humana members are utilizing their pharmacy benefits to achieve maximum savings while also driving savings for the plan.

Key Role Functions

• Develop consumer-centric marketing strategies that drive member engagement and action
• Manage data-driven consumer engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging (IB and OB call scripts, email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring
• Manage test & learn initiatives to deliver on an integrated member-centric engagement strategy
• Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
• Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
• Monitor and report on marketing performance to key business partners
• Leveraging data and analytics to refine and optimize strategies

Required Qualifications

• Bachelor’s Degree in Marketing, Business Administration or related field or equivalent experience
• 5+ years of experience in go-to-market planning/execution including multi-channel integrated marketing strategies and implementation
• Prior focus on marketing test & learn scenarios, digital marketing and process implementation
• Experience working with internal and external creative agencies (i.e. copywriters, graphic designers, print/email/telecom/SMS vendors, etc.)
• Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
• Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a fluid environment and a large and complex organizational structure
• Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
• Experience managing relationships with business partners to deliver solutions that meet their needs
• Excellent presentation/communications skills, written and verbal, able to communicate at all levels of the organization

Preferred Qualifications

• Experience with Salesforce Marketing Cloud and designing marketing journeys to drive engagement
• Experience with Agile marketing
• Prior experience working within an advertising or direct marketing agency

Additional Requirements

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity – Requirement Details

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
• Wireless, Wired Cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)

Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Additional Information

Why Humana?

You’ll experience the following perks as a full-time Humana employee:

Compensation and Financial Security— Our pay philosophy is designed to motivate and reward associates for their skills and contributions to the company. We provide options to help you plan for your future and protect your assets: Competitive base pay, Recognition pay, and a 401(k) retirement savings plan with a company match.

Your Whole Health— Humana’s health products and services are designed to encourage personal wellness and smart healthcare decisions for you and your family: Medical, dental, and vision benefits, Health plan incentives, Paternity leave, etc.

Work Perks— Humana knows your life extends outside of work. We have many options to support your interests and needs. Some departments have the flexibility to allow associates to work from home, and we offer all associates: Paid time off, holidays, volunteer time, jury duty pay, Associate charity matching program, Discount programs with major retailers, etc.

Grow With Us— Humana provides growth and career opportunities that can help you develop your skills and build your future with the organization: Internal and external learning events, Tuition assistance, Inclusion and diversity training, etc.

Scheduled Weekly Hours 40