Senior Copywriter, Product Marketing

Senior Copywriter, Product Marketing

• Employees can work remotely
• Full-time

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at

Job Description

We’re looking for a senior copywriter to lead our product marketing efforts, including large campaigns targeted to key audiences, new product launches, and ongoing improvements to our website. This role sits on a centralized writing team, between the product and creative writers, and will be uniquely positioned to help us drive consistency of voice and tone across product and brand touchpoints.

You will:

• Partner with creative leaders and design partners on innovative concepts that showcase our product offering and resonate with our audience, bringing value to the business and elevating our brand
• Work closely with product marketing managers on messaging strategy, value propositions, and communication goals
• Craft a compelling narrative and contribute to the creative vision
• Work alongside creative/art directors, designers, product marketing managers, and product managers on high-priority initiatives across multiple verticals like banking and investing
• Lead copywriting from concept to execution for campaigns, landing pages, email, in-app promotions, and more
• Seek feedback on your work, build consensus among your team, and bring stakeholders along with your recommendations
• Set standards for the brand voice across formats and review the work of other writers to ensure consistency
• Work with both product and brand writers to build out and maintain our voice and tone style guide

Qualifications

• 10+ years experience as a copywriter for an agency or in-house creative team
• Exceptional writing/editing skills and passion for the craft
• Attention to detail, strategic and conceptual thinking, plus creativity and instincts for storytelling
• Experience building successful partnerships with creative/art directors, designers, and product marketing managers
• The ability to work pretty independently on multiple projects with deadlines
• A portfolio that showcases copywriting and concepting, with a focus on product marketing