Senior Copywriter

Senior Copywriter (Online/Remote)

• Job Category: Marketing
• Requisition Number: SENIO004477
• Full-Time
• Online / Remote

Job Details

Description

Senior Copywriter
American Public Education, Inc.

The Senior Copywriter crafts innovative messaging that compels target audiences to take a desired action. You are skilled in persuasive writing and passionate about creating marketing copy that sparks imagination, builds qualified leads, and cultivates lasting relationships with our existing community. Work alongside creative and technical marketing experts to produce shareworthy campaigns for an internal team of stakeholders and clients in higher education and related industries. We desire a big thinker with extraordinary interpersonal skills who can create powerful copy across a variety of channels that is on brand and exceeds client expectations. We seek experience that goes beyond a foundational knowledge of copywriting. The incumbent should have a copywriting portfolio that showcases an exceptional ability to optimize direct-response in the digital advertising space in addition to conversion-focused email nurture projects, website and landing page copy, television and radio scripting, print brochures, viral social campaigns, and much more.

Responsibilities:

• Participate in brainstorming sessions with integrated marketing team leaders and clients, while driving strategic thinking to create copy that compels action from target audiences
• Interview stakeholders and confer with marketing team members to determine objectives, background information, and presentation approaches, styles, and techniques
• Research target audiences (B2B and B2C), marketplaces, and copywriting best practices to ensure copy is optimized and effective, and verified by testing and testing again
• Transform creative initiatives into sustained direct-response promotions—the more curiosity you have to optimize results, the better
• Author and review copy for digital, print, video, radio, and commercials while moving content assets through all stages, from development to deployment
• Understand what prospective students want, and know how to inspire them to commit to achieving their goals via higher education
• Collaborate with marketing team members and external resources, including managing freelance writers, to create microsite, website, and landing page copy that motivates prospects and business partners alike
• Follow and reinforce publishing policies and procedures ensure high-quality, compliant, and on-time production of copy assets
• Continually improve editorial procedures and standards to ensure all marketing language is brand consistent, grammatically correct, and accurately sourced
• Seek out business opportunities, technologies, and methods to expand our reach through new or emerging platforms
• Responsible for developing, vetting, and communicating core proof points by working with various leaders across the company

Preferred Experience:

• 5+ years of relevant professional experience as a marketing copywriter at a marketing, multimedia, or other relevant content production company
• Strong experience creating marketing/advertising campaigns, from developing the vision and the message platform, to overseeing final production that is on time and on budget
• Provide convincing examples (i.e., a diverse portfolio of digital and print copywriting assets) that clearly show a talent for writing impactful copy for large or influential organizations
• Experience working with a creative advertising or digital agency is a plus

Competencies Critical to this Position:

• Proven ability to drive business results through expert copywriting and strategic messaging
• Ability to strategize and produce compelling copy that’s optimal for specific channels
• Superior client-management skills with an ability to positively influence a culture of developing and optimizing messaging that differentiates the organization as best-in-class
• Appreciation for how copywriting and design fit together to directly impact customer behavior
• Experience creating copy for multitier online marketing campaigns
• Outstanding knowledge of digital and print publishing systems/processes
• Self-starter with outstanding project management skills

Education:

• Bachelors degree required

About Us:

Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), Rasmussen University and Graduate School USA (GSUSA).

It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law,

Colorado, California, Washington and NYC Pay Transparency Statement

If you are a resident of Colorado, California, Washington or New York City and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.