Product Marketing Manager

Title: Product Marketing Manager

Location: US – Remote

Who we are

Healthcare is more confusing, more costly, and more complex than ever. Transcarent is a health and care experience company on a mission to empower Members to stay healthy by providing them with unbiased information, trusted guidance, and easy access to high value care where and when they need it. You will be part of a world-class team, supported by top tier investors like 7wireVentures and General Catalyst, and founded by a mission-driven team committed to transforming the health and care experience for all. We closed on our Series C funding in January 2022, raising our total funding to $298 million and enabling us to respond to the demand for rapid expansion of our offering.

Transcarent is committed to growing and empowering a diverse and inclusive community within our company. We believe that a team with diverse lived experiences, working together will strengthen our organization, and our ability to deliver “not just better but different” experiences for our members.

We are looking for teammates to join us in building our company, culture, and Member experience who:

• Put people first, and make decisions with the Member’s best interests in mind
• Are active learners, constantly looking to improve and grow
• Are driven by our mission to measurably improve health and care each day
• Bring the energy needed to transform health and care, and move and adapt rapidly
• Are laser focused on delivering results for Members, and proactively problem solving to get there

What we look for in this role

In this role, you will…

Act as a full-stack’ product marketer for your products, focusing on both upstream and downstream components of the role to drive market adoption and advocacy. Upstream, you will infuse the voice of customer into our product plans, conduct competitive analysis, develop buyer personas, and establish a product positioning point of view. Downstream, you will articulate value propositions, develop robust go to market plans, create sales tools, and enable sales teams. This role has high visibility and requires a strong cross-functional communicator, comfort creating structure from ambiguity, and the ability to navigate and execute initiatives with diverse groups of stakeholders.

What you will do

• Develop robust go to market plans to achieve commercial goals
• Establish foundational clarity around your products’ buyer, positioning, messaging, and metrics
• Create actionable tools and materials for high performing sales, account management, and channel development teams
• Conduct primary and secondary market research to synthesize voice of customer insights
• Collaborate closely with product management, design, strategy, clinical, business operations, and commercial team members
• Create empowering experiences for Members, driving growth and utilization across all care experiences and solutions
• Support the development and execution of content strategies across digital, live and marketing experiences, with the goal to increase Member participation

What we’re looking for

• Bachelor’s degree required. MBA or related master’s degree preferred
• 4+ years of marketing or product management experience at a tech driven company
• Experience launching new product experiences that drove commercial success in a noisy market
• Passion for storytelling and ability to turn complex topics into compelling narratives
• Ability to work and communicate with diverse cross-functional stakeholders
• Comfort with and ability to create structure out of ambiguity
• Results driven and high-agency mindset
• Desire to reinvent the health and care experience

Individual compensation packages are based on a few different factors unique to each candidate, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal equity.

Salary is just one component of Transcarent’s total package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock options.

Our benefits and perks programs include, but are not limited to:

• Competitive medical, dental, and vision coverage
• Competitive 401(k) Plan with a generous company match
• Flexible Time Off/Paid Time Off, 12 paid holidays
• Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
• Mental Health and Wellness benefits

Location

You must be authorized to work in the United States. Depending on the position we may have a preference to a specific location, but are generally open to remote work anywhere in the US.

Transcarent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!