Organic Growth Manager

Title: Organic Growth Manager

Location: San Francisco, CA or Remote (Based in the U.S.)

Growing our company with strategic and analytical marketers is a high priority for us. We are seeking an experienced Organic Growth Manager to join our SEO Team supporting high-growth verticals. You will be an instrumental part of leading the organic audience acquisition strategy alongside our diverse team of Organic Growth Managers as we support our company’s mission to provide clarity across all life’s financial decisions!

In this role, the top initiative is to ensure we continue building our organic visitor traffic which has a direct impact on NerdWallet’s success. You will be responsible for owning the audience acquisition strategy for specific verticals with a focus on SEO. Flexing your problem-solving skills, you’ll delve into our verticals and craft the execution and delivery of key initiatives across content, product, business, and marketing. The right candidate is an excellent cross-functional partner, can balance multiple priorities and thrives in a fast-paced environment. If you want to develop your skills in organic growth marketing or SEO, we encourage you to apply!

If you were here 6 months ago, here are some things you might have worked on:

• Architect a Traffic & Monetization Annual Plan incorporating organic audience behavior patterns, Google SERP development and macroeconomic factors
• Increase our visibility in localized search results for geo targeted keyword phrases
• Building a growth path for both emerging and legacy verticals

Where you can make an impact:

• Own vertical performance and proactively find opportunities to improve existing tactics and/or implement new ones
• Champion effective communication and practical recommendations to ensure alignment across product, content, and marketing teams
• Partner with Brand, Paid Marketing, CRM, and other core marketing functions to collaborate on full-funnel user journey strategies
• Maintain backlog of testing recommendations to consistently Hypothesize, Build, Measure, and Learn

You are:

• Collaborative: build effective working relationships with Content, Engineering, and Business partners through clear, reliable communication
• A problem-solver biased for action: knows how to assess and approach a situation to understand the root of the problem quickly to make decisions that drive execution with little oversight; you take ownership and initiative for crafting strategy and execution
• Relentlessly inquisitive: NerdWallet is a well established and highly-successful SEO program but has growth opportunities in unconventional SEO
• Resilient: able to adapt to changing situations and ambiguity by being proactive and taking the initiative to get things done

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the requirements below and you’re passionate about the opportunity and willing to learn, we’d love to hear from you.

• Understanding or expertise in SEO and SEO tools
• 4+ years of work experience in growth marketing, strategy consulting, or business operations at a high growth B2C or B2B company
• Proven track record of delivering business outcomes and/or products that move the needle on company metrics
• Experience working with Editorial Content teams to improve channel distribution
• Experience in local SEO at scale (100+ locations) or you have worked on an enterprise website with over 50k pages

Where:

• This role will be based in San Francisco, CA or remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy Flexible Time Off + 13 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support through Ginger.io
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives Intramural Sports, Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
• Hackathons, Happy Hours, and team events across all teams and departments
• Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you’re remote!) and our annual Charity Auction

Lifestyle (Be your best self – we’ll take care of the details)

• Our Nerds love to make an impact by paying it forward Donate to your favorite causes with a company match
• Work from home equipment stipend and co-working space subsidy
• Anniversary recognition program choose from different items and experiences
• Commuting stipend

Plan for your future (And when you retire on your island, remember the little people)

• 401K with company match
• Annual Enrichment Stipend for learning and development
• Be the first to test and benefit from our new financial products and tools
• Access to Rocket Lawyer for online legal support and resources