Marketing Research and Planning Analyst

Title: Marketing Research & Planning Analyst (Remote)

Location: United States

Full Time

Collect and analyze data on established and/or prospective customers or donors. Prepare and interpret data identifying market conditions and potentials for purpose of developing product/service marketing strategies and/or donor cultivation strategies. Establish research methodology and design format for data gathering.

Location: This is a remote position that offers the ability to work anywhere in the US

The Details:

• Develops data tools to support Biomedical Services operations. Works with clients to define requirements and prepare baseline data. Designs high-utility reports with actionable use cases, often serving senior and local management levels simultaneously.
• Develops mastery of American Red Cross data environment, including Webi interface, hemasphere/salesforce queries, Teradata, and regulated systems, as needed to acquire data with specific parameters. SQL skills preferred.
• Has or develops mastery of reporting tools, including excel advanced tools (power query, power pivot) and PowerBI. Has active opinions of the best data visualizations and also actively listens to end users’ requests. Knows when to develop a dashboard, drill downs, or when a one-time analysis is more appropriate than ongoing reporting.
• Builds excel models to conduct analyses, business cases, or develop forecasts, etc. in any operational area, including capacity assessments, measurements of operational performance and productivity. Applies basic statistical assessments to outputs, including regression analysis, when appropriate.
• Engages with clients and end users to understand business needs thoroughly. Experience in an operations environment, especially logistics, a plus.
• Prepares polished presentations with effective storyboards to share findings, including an eye to what is important to the specific audience.

What We Need From You:

• Education: 4-year college degree or equivalent combination of education and experienceBusiness, Marketing or related field
• Experience: Minimum 3 to 5 years required
• Travel: Up to 15%

What’s In It For You?

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with 4% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition