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Marketing Operations Manager

Title: Marketing Operations Manager

Location: Remote US

About Aspire

Aspire is a leading provider of influencer marketing software and services for social commerce at scale. Since 2014, Aspire has helped brands build and manage relationships with millions of influencers, inspiring marketers to think bigger, plan smarter, and deliver outsized value. Brands and creators use Aspire to find and vet each other, activate influencer marketing campaigns of any size, and put the magic of branded content to work at scale.

As a recognized leader by Forrester Research, Aspire has paid out over $100M to creators and is trusted by over 800 top brands from fashion to fitness and everything in between.
We’re growing across the board – and we’re looking for an Accounts Receivable Specialist to join our distributed remote team! With a strong focus on growth and personal development, Aspire is the perfect place to develop your skills in a fast-paced, forward-thinking environment.

The Role

AspireIQ is looking for a detail-oriented, hands-on Marketing Operations Manager to help us drive explosive growth. You will be responsible for building scalable processes to help us to catapult our company ahead of the competition.

This is a highly collaborative role, partnering with Sales, Sales Development, BizOps and Finance. You will own and optimize our technology stack providing direction and best practices that will scale our GTM strategy as we continue to grow.

This is a great opportunity to join a fast-paced startup and bring exciting new products to market. This role will focus on increasing Marketing’s output and driving revenue growth, while planning and implementing both processes and software to allow for seamless reporting and analytics as we scale.

What You’ll Do

  • Leverage our marketing stack to support; detailed channel reporting and the development of updated lifecycle tracking
  • Identify efficiencies and manage the marketing technology stack in driving strong opportunities and processes/programs that will drive leads and full funnel user journeys
  • Monitor and advise on the marketing technology stack and integrations; lead the implementation of new technologies and systems for marketing
  • Coordinate with the Marketing and Sales organizations to ensure data is flowing downstream and upstream at the right time, in the right place, and to the right people
  • Manage various inbound and outbound digital marketing campaigns, ensuring messaging is aligned between internal stakeholders and tech stack workflows are activated and working
  • Act as marketing automation expert, listening to needs of stakeholders in order to holistically understand end goals and offer smart, trackable solutions
  • Support automation of campaigns; buildout appropriate workflows, forms, and other automation, in support of marketing team’s goals and objectives
  • Analyze gaps in the business’s data, consumer acquisition strategies, and growth practices
  • Develop and manage marketing dashboards and reports to track key success metrics and ROI

Who You Are

  • Bachelor’s degree in business, marketing, or related field
  • 5+ years in a marketing operations/automation role
  • Marketo Certified
  • Experience owning and implementing enterprise-level marketing technology
  • Deep experience with Marketo, Salesforce, Bizible and Google Analytics/Data Studio
  • Familiarity with marketing automation, inbound marketing, paid media, conversion rate optimization (CRO), landing page optimization, search engine optimization (SEO), and Account Based Marketing (ABM) concepts
  • Tactical, hands-on experience with reporting, and dashboard building
  • Passionate about all things technology, up to date on the latest trends to keep other team members informed
  • Strong ability to direct and handle multiple, simultaneous workstreams under deadline pressure
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

Benefits & perks

    • Health, Dental & Vision – Put your health first with 90% covered health insurance. (U.S Only)
    • 4 months of Paid Parental Leave – Aspire has an industry-leading parental leave policy for both mothers and fathers.
    • Unlimited PTO – Refuel and rest with our unlimited paid time-off policy.
    • Flexible Schedules – Set your hours by your calendar, not the clock.
    • Work From Home Stipend – $400 to cover your remote work setup.
    • Annual Education Credit – $2,500 yearly education credit because learning should be lifelong.
    • Monthly Wellness Credit – $50 monthly wellness credit; get paid to stay active, even if your desk is your couch.
    • Monthly Internet Stipend – $50 monthly internet stipend; we help pay your monthly internet bill.
    • Unlimited Book Reimbursement Perk – Love reading? Let us foot the bill for work-related books.

    Our compensation philosophy: we use a market-based approach to compensation. This means we use a series of compensation tools to help us understand how companies value this role in the U.S. market based on function, level, geographic location, and positions benchmarked against similar-stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Multiple factors, including geographic location, candidate experience, and expertise, determine final offer amounts and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.

    The base salary for this role is between USD $90,000 – $110,000 annually.