Marketing Effectiveness Specialist

Title: Marketing Effectiveness Specialist (Contract)

Location: San Francisco, CA or Remote (Based in the U.S.)

**Timing: August 2023 – January 2024, approximately 60 hours a month**

We are looking for a part time contractor to up-level our approach to marketing effectiveness here at NerdWallet! You will do this by using your best-in-class experience to analyze our current data, identify gaps, and recommend innovative ways to improve how we provide the right level of data/insights vital to optimize our marketing campaigns and ultimately improve our business impact.

While you will be focused on our upper funnel (brand marketing activities – campaigns, content, sponsorships, etc), we appreciate how integrated media effectiveness is and would welcome recommendations to optimize the entire funnel, with a focus on performance marketing, too.

The ideal candidate will have experience generating endorsement for the performance of brand marketing campaigns in highly performant, data-driven organizations. They will have a strong point of view on testing frameworks and data points that are most closely linked to business impact and are able to rapidly synthesize cuts of data and turn into insights for marketing teams to action on to improve their results.

Where you can make an impact:

• Identify Gaps & Opportunities for More Testing: Conduct an audit of our current marketing spend, strategy and channel mix, alongside our marketing and business results. From your vantage point, what’s working, what’s not? Identify gaps and/or opportunities to improve the confidence in our marketing approach. Specifically, this should help us validate our marketing investment plans for 2024!
• Identify the Right Tools for Success: Pressure test our current Key Performance Indicators and marketing measurement frameworks to ensure we are focused on the things that will most effectively impact our business objectives. Develop a strategy for marketing effectiveness at NerdWallet that anticipates business questions and empowers partners with the right measurement tools and metrics for their initiatives.
• Unify Approach to Testing: Strengthen our iterative testing by crafting integrated testing plans to effectively answer leadership questions, evaluate our work and improve the return on investment of our most critical marketing channels and strategies.
• Up-level Communication & Collaboration: Help standardize a reporting process for how we can more regularly turn data cuts into compelling insights in order to improve brand and business strategy. Partner with leaders in data, finance and research to ensure a well-rounded approach to proactive insight development across marketing activities at both a campaign & overall strategy level.

You are:

• Highly analytical & insights oriented – can synthesize large amounts of data, quickly identify patterns, and present it back into easy to understand insights & actions.
• Expert in Marketing ROI – Able to holistically frame the return on Brand & Performance marketing investment in a compelling, data-driven story by leveraging experience with broad range of tools and methodologies (media regression models; DMA testing; A/B and multivariate experiments, brand and ad trackers, etc.)
• Experimentation-Oriented – Curious & confident in designing marketing tests & experiments to help us answer complex questions; comfortable triangulating data to inform recommendations and next steps.

Your experience:

• 10+ years of proven experience operating in marketing effectiveness capacities
• Tools Experience – advanced SQL & Excel required; Experience with Looker, Mode, and DBT preferred, proficient with MMX/MMM models, Marketing Attribution Models (LTA, MTA), Brand Trackers

Pay Transparency

• The hourly rate for this position is $175/hour
• This is a W2 employee

Where:

• This role will be based in San Francisco, CA or remote (based in the U.S.).

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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