Lifecycle Marketing Manger, Mobile

EverCommerce – Lifecycle Marketing Manger, Mobile (Remote US/CAN)

Category Marketing R-103897

Lifecycle Marketing Manager, EverCommerce REMOTE (US & CAN)

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Fitness & Wellness industries.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en

We are looking for a Lifecycle Marketing Manager to focus on our Joist and Invoice Simple Brands using Braze.

The Lifecycle Marketing Manager will own 2+ instances and the execution of the day-to-day multi-channel marketing platform (MMP) tasks. You will assist in driving business growth through lifecycle marketing and be a subject matter expert in data integration and quality assurance for our 2+ portfolio companies. This person will have experience working within Braze and understand how data sources are used to create customized and personalized messaging and in-app notification to support the full lead and customer journey. You must be very organized and communicate effectively to varying levels of expertise in lifecycle and multi-channel marketing. You have a passion to collaborate and deliver the right message at the right time to the right person.

Responsibilities include:

• Managing the transition and migration from LeanPlum to Braze with the Braze managed services team.
• Assisting with the end-to-end management and execution of multi-channel marketing programs, including segmenting, coding, A/B testing, QA, app deep linking and reporting/analytics.
• Performing day-to-day program management (email, push, IAM, SMS, etc.) including, but not limited to, campaign set-up, segmentation, scheduling, QA testing of in-app modal campaigns, email templates, and other customer facing content and product messaging in adherence to compliance regulations
• Collaborating with the central marketing team to create unique and compelling content; MMS, SMS, Rich Push, & custom coded In-App Modals (IAM) utilizing video, gif, & image assets that align with best practices to drive mobile app engagement
• Executing changes and optimizations to our existing automated campaigns as well as developing new automated campaigns based on consumer insights
• Troubleshooting technical issues related to HTML templates, list segmentation, program flows, and all other aspects associated with email and campaign execution
• Managing email deliverability and inbox monitoring including DKIM, DMARC, SPF validation to maintain a high sender reputation.
• Upholding lifecycle marketing best practices to ensure best-in-class campaigns are in market
• Participating in projects with cross-functional stakeholders

Skills:

• 3-5 years of experience with Braze and in marketing automation, marketing operations, lifecycle marketing or related field, preferably in SaaS software and/or B2B marketing
• Successful track record of building and executing multi-channel marketing campaigns, including measuring and delivering on performance targets using Braze
• Previous experience working with multiple brands and multiple MMPs is preferred
• Understand the basics application integrations and how these applications integrate with Braze
• Strong analytical skills and attention to detail
• Beginner to intermediate knowledge of HTML/CSS and JavaScript
• Solid project management skills (Asana) – ability to provide clear direction and planning, while working with cross-functional teams
• Natural curiosity and out-of-the-box thinker
• Strong verbal and written communication skills

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks:

• Flexibility to work where/how you want within your country of employment in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• 401k or RRSP with company match
• Annual wellness stipend
• Flexible and generous paid time off
• Employee Stock Purchase Program

Compensation: EverCommerce is committed to equal pay and transparency. The annual base salary range for this position is $80,000 to $95,000 USD per year in most US locations. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. EverCommerce considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, candidate’s work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!