Lead, Social Media and Partnerships

Lead, Social Media & Partnerships

New York, NY

Remote

Full time

job requisition id

R220000003003

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Who we are

WW’s North America Brand Marketing & Strategy team is responsible for setting the strategic vision for the brand and bringing it to life across all cultural touch points including social media, influencer marketing, events, experiential activations, and more. Our mission is to cement the brand in culture and maintain our relevance amongst key target audiences.

What you will do

We’re seeking an innovative, trend-creating leader to blaze a new path for our iconic weight loss brand. The Lead, Social Media & Partnerships will be responsible for the development, planning, and execution of organic social media marketing and co-marketing brand partnerships at WeightWatchers. As a key strategic lead, you will ensure that all social support of marketing campaigns and initiatives deliver on WeightWatcher’s overarching strategy and KPI’s. Candidates should be on the cusp of social innovation—always ahead of what’s next within social and digital and has a deep-seated passion for social media–and growing a brand’s social channels. Candidates will also have experience in brand collaborations and using social media & offline avenues to build strong brand heat to support the partnership. You’re wildly creative, you have exceptional organizational and time management skills; able to juggle multiple on-going priorities at the same time and quick to pivot as things change in real-time.

This role will work cross functionally to develop new social media & cultural partnership ideas that will stretch the organization and push the boundaries within the category.

Key Responsibilities:

• Lead the development of ownable best-in-class social media strategy and team – own and drive social media strategy for WeightWatchers across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, etc), building consumer reach, brand equity and community
• Develop robust social media process internally, ensuring we’re nimble, data-driven and in constant test and learn mode to grow our presence across key channels
• Go beyond one-off content pieces to drive creative social media activations/campaigns to increase brand conversation, brand love and cultural relevance
• Develop a pipeline of surprising brand collaborations that underscore our brand mission and cement WW in culture across new and unexpected communities. This includes outreach, partnership relations, negotiation, creative campaign planning, execution and reporting
• Work closely with Head of Brand Marketing to spearhead 360 campaign briefs for major tentpole moments. Work in partnership with social & creative teams to to challenge thinking on content executions, advocate for new ideas and pilot new thinking and tactics–bringing fresh opportunities across emerging digital channels (social, web3, gaming, etc)
• Develop a social analytics & listening program to continually monitor channel performance, trends and insights, with a weekly/monthly reporting process for socializing among key stakeholders, ultimately creating the playbook globally
• Oversee implementation of policies, tools and best practices throughout the global organization
• Maintain an expert-level grasp of social media platforms, organic social best practices and relevant industry trends. Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams
• Who you are

You are always ahead of what’s next within the social and digital worlds and have a deep-seated passion for social media. You have exceptional organizational and time management skills; you easily juggle multiple priorities simultaneously and are quick to pivot as things change in real time. You have the foresight and the ability to develop creative solutions to challenges that arise.

• 7-8+ years of relevant experience in social media and cultural marketing; preferably gained while working for a global, complex organization
• Strategic mindset. Creativity is your greatest weapon. Your wheels are always turning
• A problem solver with foresight and the ability to develop creative solutions
• Confident in navigating conversations with senior leadership internally and externally
• Experience managing social media on behalf of a brand in-house or at an agency, deep understanding of social media channel strategy, technologies, platforms and creative best practices
• Experience creating brand partnerships and collabs, driving earned media for a brand
• Proven leadership with experience in growing and managing a team
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met.
• Extreme passion for culture & trend hunting. Always on the pulse of what’s happening/next
• Ability to think analytically and evaluate program effectiveness; background with social listening/measurement tools is a must
• Bachelor’s degree in business management, marketing or related field preferred
• Extraordinary communication (oral and written) and brand storytelling skills
• Ability to learn quickly, work effectively with little direction, take the lead in situations where appropriate, and execute with urgency.

Base salary may vary depending on, but not limited to: skills, experience, and location.

Base Salary

$120,000/yr to $150,000/yr

#LI-Remote

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.