Head of Marketing, Acuity Scheduling

Head of Marketing, Acuity Scheduling

Location: Remote, United States

We are looking to add a Marketing Director to our Acuity Scheduling business. Acuity Scheduling, a Squarespace company, allows users to schedule appointments directly on their website in a seamless way, taking away the administrative burden of their business so users can focus on what they love.

You will lead the marketing strategy for Acuity Scheduling as we reignite our brand and work toward our mission of building the best scheduling platform for small businesses. You will create customer communication strategies that strengthen our funnels, increase acquisition and growth, and build confidence in our brand.

You will report to the VP of Acuity & Payments and have the option of working remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.

You’ll Get To

• Collaborate with the senior leadership team to develop and prioritize growth strategies across Product and Marketing teams
• Collaborate with Product and Product Marketing on an integrated go-to-market strategy that aligns key initiatives and timelines
• Use data analytics to identify KPIs and create testing plans that drive continuous improvements
• Manage our marketing spend and track results against goals such as revenue, CAC, LTV, ROI, and other product strategies that improve acquisition, activation and retention
• Develop an omni-channel growth strategy that optimizes existing channels and tests new channels
• Analyze user behavior and site/channel performance to guide conversion funnel optimization
• Build, test, and optimize landing pages and offers across marketing campaigns that deliver compelling content that excites and motivates our target audience.
• Incorporate software and analytics tools to help us better understand our customer journey and optimize the path to purchase while improving marketing attribution incremental testing, marginal CAC analysis, and attribution model re-weighting.
• Partner with product analytics, design, and UX research teams to create personalized customer experiences and lifecycle marketing strategies that support better user engagement and monetization

Who We’re Looking For

• 10+ years of relevant marketing experience
• Proven experience in growing or transforming a brand or business in E-Commerce, B2B, and/or B2C environments
• A self-starter and strategic leader who can gain alignment for and lead complex cross-functional initiatives
• Expertise in using both quantitative and qualitative data to inform overall project prioritization and success
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and using data to optimize campaign performance

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Retirement benefits with employer match
• Flexible paid time off
• Up to 20 weeks of paid family leave
• Equity plan for all employees
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop

Cash Compensation Range: $164,000 – $287,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our products allow anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management through Tock. Squarespace democratizes access to outstanding design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal (coming soon!) and coworking spaces in the UK, Netherlands, and Australia. For more information, visit

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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