Growth Marketing Specialist

Title: Growth Marketing Specialist

Location: North America – Remote

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You’ll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we’re building, and you build partnerships that improve our business. Likewise, you’re someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

We are seeking an analytically minded Growth Marketing Specialist to join our website team. In this role, you will take the lead in developing and executing our conversion strategy while managing the performance of our conversational marketing bot. Your main focus will be on conceptualizing, planning, and implementing growth-minded optimization projects and tactics to enhance user experience, increase conversion rates, and drive performance and engagement across our digital properties, particularly liveperson.com.

Collaborating closely with the marketing, sales, and product teams, you will champion our testing capabilities and strategies. Your goal will be to cultivate a data-driven, experimentation mindset, embracing a fail-fast approach while always ensuring that we deliver a Tier 1 experience to our prospects and customers.

You will:

• Build and Manage the Conversational AI Marketing Bot:
• Create and oversee the LivePerson website instance of a highly personalized Conversational AI Marketing Bot.
• Ensure that the bot delights website visitors, prospects, and customers by showcasing the best features and benefits of our solution.
• Capture high-intent leads and optimize them to convert into MQLs and pipeline opportunities.
• Identify Growth Opportunities and Testing Strategy:
• Identify high-growth, high-impact opportunities at different stages of the marketing funnel.
• Develop a rapid testing strategy to drive desired outcomes and improvements.
• Establish an end-to-end experimentation process, including hypothesis setting, test design, KPI selection, test execution, results measurement, and recommendations.
• Perform A/B and Multivariate Testing:
• Execute A/B and multivariate (MVT) optimization tests that lead to fundamental improvements in the web experience and performance.
• Interpret data, identify key findings, and make recommendations based on testing results.
• Share learnings to positively impact customer experience, conversion rates, future web developments, and future testing iterations.
• Collaboration with Development Teams:
• Work closely with development teams to build, QA, launch, and monitor A/B tests through our conversational AI marketing bot
• Ensure there is no cross-pollination of tests with other functions, maintaining the integrity of the testing process.

You have:

• 3+ years of experience working in a high performing B2B SaaS environment
• Proven experience in growth marketing, conversion rate optimization, or a similar role.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in A/B testing methodologies and tools (like VWO).
• Knowledge of conversational marketing and AI technologies is required
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Detail-oriented with strong project management skills.
• Self-motivated and proactive, with a passion for driving results.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits:

The salary range for this role will be between $100,000 to $135,000. Final compensation will be determined by a variety of factors, including your location, and your experience, education, and certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. The compensation package also includes the following benefits, which may be updated from time to time:

• Health: medical, mental, dental, and vision
• Time away: Discretionary PTO and 11 public holidays
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here:

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let’s just say we’re very proud to be on Fast Company’s list of Most Innovative Companies and Newsweek’s list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

Belonging at LivePerson:

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

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