Growth Director

Growth Director

at Bitso

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

We are looking for a Growth rockstar Director to lead the acquisition and retention team. In this position, you will lead the performance, retention and engagement team, ensuring the drive optimization for customer acquisition from the very top of the funnel, until registration, and will also manage our organic acquisition, focused on SEO.

Reports To

Chief Marketing Officer

Who You Are

Failure to meet any of the following required qualifications could result in an automatic rejection.

• Proven English fluency.
• 10+ years of experience leading performance efforts focused on Latin America (digital,TV, print, etc.)
• Deep knowledge of digital media optimization and the capability to lead media planning efforts
• Ability to drive collaboration with data science teams to build models that drive paid media efficiency
• Comfortable in working in high-growth environments, OKRs-driven, with full independence
• Proficient English level the activation planning and execution for our paid media channels, to drive awareness and user registration for our Bitso products.

What You Will Do

• Own the activation and retention planning and execution for our paid media channels, to drive awareness and user registration for our Bitso products.
• Ability to build a team focused on delivering continuous media optimization (online and offline).
• Full Funnel media planning experience, financial sector expertise are a plus.
• Ability to work closely with other marketing leads (field marketing, creative studio and mkt ops) to craft and deliver OKRs.
• Bring a deep understanding of optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.

Your Team

Acquisition and Retention Team

Who We Are

With over 7 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

We are here to make a lasting impact on our customer’s lives and we do so by embracing our core values:

• Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
• Drive Change: we’re fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
• Choose Bold Honesty: we seek the truth, especially when it’s uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
• Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.

Learn more about our culture and values.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso app.
• Extended Family Leave policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Brazil and Argentina.
• Mental wellness platform.
• Volunteering days.
• Subsidized caregiving for children, adults or pets.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
• This role is expected to work remotely.
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