Director of Product

Director of Product

Location: United States

Who We Are

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees.

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

We are looking for a Director of Product to help develop and execute our consumer-facing product strategy. We want to help more new parents discover, purchase and easily manage everything they need for their growing family. Reporting to the Chief Product Officer, you will lead a team of four Product Managers who are responsible for customer onboarding, activation, and user experience for our registrants and gift givers (the heart of what we do!). Your team will also contribute to shaping the lifecycle management and media platform strategy that supports our entire registry experience.

Who You Are

• You have the passion and understanding needed to develop great user experiences. Your track record shows smart product choices and attention to detail in visual and interaction design
• You have 5+ years of experience leading high performing product teams, with at least three product managers
• Proven track record of understanding how to scale products, manage high-bar development processes, and developing great people (and doing this in a high-growth, high performance culture)
• You get how to manage teams that build for people. You understand how to find the needs of different user groups and how to build for their respective journeys
• You are a problem solver who finds ways forward that bring others along. You are a smart communicator with excellent written, verbal, and interpersonal skills
• Ideally, you have experience with registry-type products and have worked in consumer space that deeply values delight and customer empathy

How You Will Make An Impact

• Lead a team of high performing product managers working on the registry and gifting experiences. This is our core value proposition and a highly visible role
• Trusted partner with engineering, design, and executive leadership. You will play a key role in defining the vision and strategy for the registry user experience
• Build a deep understanding of the customer journey and interactions (think of this as our funnel). Work closely with marketing to guide users from onboarding to engagement to retention and re-engagement
• Play a key role in creating lifetime customer value by developing new communication platforms like SMS and extensible site-wide placements
• Build trusted and durable relationships with business leaders and the executive team so that you can debate, gain buy-in, and align on roadmaps and goals
• Exemplify customer-first thinking. Participate in customer panels, read NPS feedback, and work closely with UXR and CS to deepen our understanding of how best to serve our customers
• Own and drive key metrics such as acquisition, NPS, and overall registry value

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• We believe in exceptional management
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $179,488.00 – $269,128.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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