Director, Lifecycle Marketing

Director, Lifecycle Marketing

United States

Who We Are

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees.

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is seeking a highly experienced and strategic Director of Lifecycle Marketing to join our growing marketing team! As the Director of Lifecycle Marketing, you will own the strategy for developing and new and existing channels that engage and nurture our customer base throughout their journey with Babylist. Reporting to the Chief Growth Officer and leading a team of 7 people, you will play a pivotal role in shaping and executing our customer engagement strategies, ensuring that our parents, friends and families receive personalized and relevant communication at every touchpoint throughout their journey with us.

Who You Are

• 12+ years of marketing experience, with at least minimum of 5 years specific to lifecycle
• Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms (Bonus points for Iterable, Babylist’s ESP of choice)
• Previous work experience working at a lifecycle-based company with multiple revenue streams with long incubation periods before revenue generation (e.g. travel, home-buying, financial services, or subscription)
• Experience leading a content-driven lifecycle strategy, responsible for customer engagement metrics, not just revenue
• A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
• Proven experience leading and developing high-performing teams, with the ability to inspire and motivate individuals to achieve goals and drive results
• You are a subject matter expert in relevant analytical tools/methodologies (i.e. experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments
• You are technically savvy and have deep experience working with engineering and technology teams

How You Will Make An Impact

• Develop and implement a comprehensive lifecycle marketing strategy that effectively engages and retains customers, driving long-term loyalty and revenue growth
• Manage and mentor a team of lifecycle marketing professionals, fostering their professional growth and ensuring the successful execution of campaigns and initiatives
• Integrate user research, user feedback, and survey data to create and optimize a user-centric lifecycle and content experiences
• Architect customer-first communications (e.g., email trigger flows, overlays, SMS, post-purchase, etc.) based on insights and deep understanding of customer journeys
• Utilize customer data and segmentation strategies to create personalized and targeted communications across various channels, ensuring relevancy and maximizing customer engagement.
• Oversee the management and utilization of the customer relationship management (CRM) system, ensuring accurate data, effective segmentation, and timely communication.
• Monitor and analyze key performance metrics to measure the effectiveness of lifecycle marketing initiatives. Provide regular reports and insights to the leadership team, identifying opportunities for improvement.

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• We believe in exceptional management
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $150,852.00 – $226,382.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

#bi-remote