Digital Media Buyer

Digital Media Buyer

Locations

• US-REMOTE-DC
• USA-Remote (Any)
• US-REMOTE-NC

Time Type: Full time

Job Requisition Id: Requisition – 2023200009

FHI 360 staff working in the United States are required to be fully vaccinated for COVID-19, regardless of the type of project or client they serve, or of their employment status (full/part-time, remote, telework, or in-office), unless an accommodation applies. FHI 360 complies with federal, state, and local laws with regard to accommodations related to this policy. Full vaccination is currently defined as two weeks after the second dose in a two-dose series, such as the Pfizer-BioNTech or Moderna vaccine, or two weeks after a single-dose vaccine, such as Johnson & Johnson’s Janssen vaccine. Booster doses are not required at this time.

The Digital Media Buyer/Planner Task Lead will execute, monitor, and report on paid media campaigns within FHI 360’s Social Marketing and Communication (SMC) Department, reporting to an associate director. SMC is part of FHI 360’s United States Business Unit and conducts multiple domestic communication and mass media initiatives that address a variety of public health-, communication-, and education-related topics. This team member will play a key role in supporting strategic direction using the latest media buy/placement trends and tactics to increase the reach, engagement, and results of social marketing and communication campaigns for SMC’s government clients, particularly within the United States HIV Communication portfolio and other social change projects within SMC. You will thrive in this role if you love training others, improving the health and wellbeing of communities, multitasking, and problem-solving! Candidates of all different backgrounds and identities are encouraged to apply.

Location: Remote or hybrid; US; Eastern time zone. Preference for candidates based in (1) Atlanta, and (2) DC. Hybrid schedule options are available wherever there is an FHI 360 office (Atlanta, GA; Washington, DC; New York, NY; Durham, NC).

Accountabilities:

• Implements multi-million-dollar digital and traditional media campaigns across multiple channels; demonstrated expertise in all areas of Google Display Network, Google Search, Microsoft Ads, Snapchat, TikTok, Facebook, Instagram, Twitter, digital radio, dating apps, television, OOH, including some in-house platform management. Experience with Reddit, Pinterest, LinkedIn, and other channels a plus!
• As Task Lead, train, provide technical support, and day-to-day oversight of task team members under the guidance of Paid Media Task Manager
• May provide strategic consulting and implementation support across multiple projects within department
• Process improvement: Present ideas for new processes and initiatives for the team and proactively put together tangible plans to see these to fruition
• Business development: Support department with identifying opportunities for and pitching clients on upsells, cross-sells, new business, and new paid media platforms to aid in the growth of business
• Collaborate closely with Paid Media Task Manager and Paid Media Analyst to strengthen client relationships, improve efficiencies, and scale performance
• Coordinates media buy efforts with local, national, and innovative partners where appropriate to amplify and support community- and population-level activities and interventions
• Oversees the work of vendors, consultants, and others involved in implementing paid media activities
• Executes and contributes to paid media strategic plans and tactical plans to support department projects
• Coordinates creation or revision of digital and print paid media creative assets, working closely with creative development and design teams
• Strong dedication to excellence, ability to QC media, and provide valuable feedback
• Assists in delivery of trafficking content and details to vendors, including tracking URLs, creative assets, audience targeting, and flight dates
• Assists in execution of evaluation plans to actively measure performance of media placements through analytics platforms and demonstrate return-on-investment
• Has adept understanding of data and key performance indicators (KPI) to make recommendations that strengthen program and campaign results with meeting specific KPI targets
• Direct optimization of marketing funnels to improve performance, and clearly communicate results to leadership and clients
• Assists in creating reports that keep clients apprised of media buy performance
• Maintains knowledge of the latest changes and trends in various organic and paid marketing tools, applications, channels, design, and strategy; uses this knowledge to advise program strategy and tactics, including marketing synergies
• Works collaboratively and effectively with a diverse team focused on social change projects

Applied Knowledge & Skills:

• Proven experience developing and managing paid digital media campaigns
• Experience developing, implementing, and measuring paid media buys
• Excellent time management and team building skills
• Excellent oral and written communication skills
• Proven understanding of online community building
• Ability to collaborate with others
• Upbeat, hardworking demeanor with colleagues and clients
• Ability to work independently and effectively with minimal supervision

Supervision Received:

• Reports to a Paid Media Task Manager and an Associate Director or Project Director.

Education: **

• Bachelor’s degree or international equivalent in communications, public relations, digital media or related field.

Experience:

• Requires 2 to 4 years of experience in media planning/buying. U.S. government experience a plus.
• Articulate, professional, and able to communicate in a clear, positive manner with clients and staff.
• Prior experience working on public health campaigns preferred but not required.
• Prior experience at an advertising or marketing agency preferred.

Typical Physical Demands:

• Typical office environment. Ability to sit or stand for extended periods of time; ability to lift 5- 10 lbs.

Technology to be Used:

• Personal computer, Microsoft Office (i.e., Word, Excel, PowerPoint, etc.), e-mail, telephone, printer, calculator, copier, cell phones, PDAs, and other hand-held devices.

Travel Requirements:

• Less than 10%.

** Or an equivalent combination of relevant education and/or experience sufficient to successfully perform the key responsibilities of the job. This job description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

Location: USA (Any) with special consideration to applicants in 1) Atlanta, 2) DC. 3) US Eastern time zone

This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others and yourself.

About Us
FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing creating a unique mix of capabilities to address today’s interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.

As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.

FHI 360 staff working in the United States are required to be fully vaccinated for COVID-19, regardless of the type of project or client they serve, or of their employment status (full/part-time, remote, telework, or in-office), unless an accommodation applies. FHI 360 complies with federal, state, and local laws with regard to accommodations related to this policy.

FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.

FHI 360 will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.