Digital Marketing Specialist

Digital Marketing Specialist

REMOTE

Minnesota, United States

Marketing/Pre-Sales

Full time

ABOUT US

Inspectorio is a SaaS company founded in 2016, aimed at helping brands, retailers and manufacturers build an interconnected supply chain. Through our suite of products, including RISE, SIGHT, and TRACKING, we’re able to support our customers to manage risk through digitalized quality, compliance, and production tracking programs.

Bound by our mission to build an interconnected, sustainable, and transparent supply chain, and was named Best Tech StartUp in 2021 by The Tech Tribune. And the industry sees our vision, as today, Inspectorio is used by over 8,000 customers, including some of the largest brands and retailers in the world.

We wouldn’t have achieved the company success we’ve had thus far, had it not been for making the right strategic moves and planning and executing accordingly. In 2023, we don’t intend to rest on our laurels, and thus, we’re hiring a Digital Marketing Specialist to continually improve the strategic and business operations of Inspectorio

JOB SUMMARY

We’re looking for a talented, ambitious Digital Marketing Specialist to join our team at Inspectorio. You are a great fit if you have a background in B2B SaaS and have experience in planning, developing and executing paid digital marketing programs in fast-paced, high-growth environments.

You have experience leading programs across paid social, search, email and display. You have hands-on experience using solutions and tools from LinkedIn, Google, Facebook, YouTube and others. You will have the opportunity to work on innovative campaigns with a focus on implementing successful demand generation programs. You will be supported as you put in place strategies, processes, and structure to help us grow.

You will work closely with your marketing colleagues across our Content, Creative, and Product Marketing functions and with the revenue team to take our demand engine to new heights.

RESPONSIBILITIES

• Ideate, plan and implement multi-touch email marketing nurtures to nurture prospects through the funnel or onboard new users to our platform.
• Manage our social media channels in collaboration with our Brand & Content teams, including LinkedIn, Twitter, Facebook, WeChat and Instagram.
• Work with consultants on SEO and CRO activities including keyword research, on page and off page strategies and provide recommendations on best practices for CRO.
• Work collaboratively with the marketing team to plan, implement, and execute on our digital lead generation strategy
• Develop, plan, and execute paid digital marketing strategies and initiatives including Search and Display Advertising, Social Media Advertising, Retargeting and working with Third-Party advertisers, working with an agency to manage day to day activities.
• Summarize and provide analysis on paid and organic campaign results based on identified KPI targets
• Stay up to date with digital marketing & marketing automation trends in the industry

Requirements

• Bachelor’s degree in related field (communications, marketing, business) or equivalent work experience
• Experience in B2B SaaS demand generation, including leveraging digital channels to enhance brand awareness and drive leads and revenue
• Email marketing experience is required as a priority
• A strong analytical background, with experience synthesizing data and analyzing it to test hypothesis or make decisions
• Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media, and third-party

• Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, present findings and offer solutions

Benefits

Why it would be awesome to work with us

• Unlimited annual leave: Yes, you heard that right! We take work:life balance seriously!
• Flexible working: You can WFA, or from our many hubs around the world.
• Project ownership: Whatever work or social project you’re passionate about, we’ll listen!
• Fun: Company-sponsored trips, weekly parties, sporting events, and more.

• Personal and professional growth: we make sure to invest heavily in our team!
• Global team: you’ll be joining a fun, and welcoming global team from over 40 countries.

Our Values

Carlos Moncayo, our CEO wrote these values himself – he’s deeply passionate about these and they’re at the center of everything we do. They’re in our day-to-day and our driving force for success.

• EXCELLENCE: We pursue mastery and craftsmanship. Good enough is our enemy. We have a thirst and desire for knowledge. There’s always an opportunity to be better.
• AUTONOMY: We act independently when recognizing opportunities for improvement. We seek guidance, and clear goals instead of orders. We self-assess the quality and impact of our work.
• COURAGE: We share our opinion, even if it’s uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we’re not sure it will succeed.
• HUMBLENESS: We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.