Digital Content Strategist

Digital Content Strategist

73494BR

Opportunity Overview

We are seeking a strategic thinker and strong communicator who can develop and execute content strategy for digital marketing efforts that lead to more efficient and effective lead generation efforts.

You will educate and foster investors as they move through their online journey by improving page-level content, streamlining pathways and creating engagement opportunities.

• Write data-informed content briefs and lead the creation of valuable, compelling digital content to attract a clearly defined audience and drive measurable action.
• Use audience insights and journeys to create better user experiences.
• Ensure messaging aligns with our brand vision and achieves business objectives.
• Monitor the performance of content to ensure it is achieving its intended purpose and make recommendations to improve/optimize.
• Participate in the development of testing strategies, including A/B and multi-variant testing.
• Conduct content analysis/audits of competitors to benchmark content, identify best practices, uncover areas of opportunity and make content recommendations

Position Requirements

Required Qualifications

• Bachelor’s degree in Marketing, Journalism, Communication, English or related degree required
• 10 or more years of experience in communications or marketing, preferably financial services, showing increasing level of responsibility
• Demonstrate flexibility and willingness to explore different paths to achieve an outcome and adjust quickly and efficiently to new circumstances.
• Experience in writing for different digital media, particularly website and social media.
• Deep understanding of channel best practices, including, CMS, SEM, SEO, email, public websites and social media
• Experience with Google Analytics
• Use conceptual and creative thinking and collaborate with visual designers, user-experience designers, IS and video producers to produce compelling and cost-effective content.
• Proven ability to manage multiple projects and processes in a dynamic, matrixed environment.
• Effectively build strong relationships to influence and gain consensus at all levels, including executive.
• Strong understanding of design principles with ability to reinforce brand standards
• Proficient in Microsoft Word, Excel, PowerPoint

Preferred Qualifications

• Advanced degree or MBA
• Thorough knowledge of financial products and services and requirements regulating marketing them.
• Experience in a large, matrixed organization working with multiple departments and stakeholders
• Experience with ContentSquare, JIRA, Confluence and Workfront

Company Description

At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 15,000+ branch offices where our more than 7 million clients live and work.

In a typical branch office, a financial advisor meets with clients and receives branch office support, so they can focus on building deep relationships with clients. Headquarters associates in St. Louis, Tempe and Mississauga provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. We continue to grow to meet the needs of long-term individual investors.

Awards and Accolades

• 100 Best Workplaces for Millennials in 2022, published Fortune July 2022, Great Places to Work data as of March 2022. Compensation provided for using, not obtaining, the rating.
  • Edward Jones was recognized as one of the Best Workplaces for Millennials by Great Places to Work and Fortune magazine. The privately held firm ranked No. 2 overall, in its fourth appearance on the list.
• 2022 Fortune Best Workplaces for Women, published September 2022, research by Great Places to Work, data as of August 2021. Compensation provided for using, not obtaining, the rating.
  • Edward Jones has been named to the 2022 Best Workplaces for Women list by Great Places to Work and Fortune magazine, ranking No. 45.
• 2022 Fortune’s 100 Best Companies to Work For, published April 2022, research by Great Place to Work, data as of August 2021. Compensation provided for using, not obtaining, the rating.
  • For the 23rd time, Edward Jones has earned a spot on the Fortune 100 Best Companies to Work For ranking by Great Places to Work and Fortune magazine. Edward Jones ranked No. 35 on the prestigious 2022 list.
  • 2022 Best Places to Work For LGBTQ+ Equality, Great Place to Work in partnership with Human Rights Campaign Foundation, published Equity Magazine January 2022, data as of July 2021. Compensation provided for using, not obtaining, the rating.
    • Edward Jones scored 100 percent on the Human Rights Campaign Foundation’s 2022 Corporate Equality Index (CEI) the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality. The ranking designated Jones as one of the best places to work for LGBTQ+Equality.

Position Schedule

Full-Time

Posting Location

Missouri, St. Louis, Arizona, Tempe

Flexible Work Option(s) (Select all that apply)

Remote

Position Type

Home Office

EEO Statement

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Salary Information

At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. Visit our career site to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate: