Creative Director

Creative Director

Fully Remote • Marketing

Job Type

Full-time

Description

Creative Director – Remote

POSITION SUMMARY:

The Creative Director will join a team hungry to grow topline revenue for CareMetx. In this role you will play a pivotal role in shaping and implementing our brand strategy, ensuring consistent messaging and creative excellence across all internal and client-facing brand assets. This is an exciting opportunity to drive brand positioning, elevate visual storytelling, and create exceptional on-brand communications.

PRIMARY DUTIES AND RESPONSIBILITIES:

1. Effectively communicate the vision, strategies, methods, and techniques to achieve a shared understanding of CareMetx’s brand strategy and brand architecture. Serve as a lead brand ambassador to the organization, partners and stakeholders.
2. Develop, implement, and execute an integrated, strategic brand plan to advance CareMetx brand positioning and thought leadership strategy across all internal and client-facing teams.
3. Elevate our storytelling. Define and consistently uphold brand visual and copy standards at every client touchpoint, from concept to planning to execution. Support the creation of compelling collateral across all media while also infusing strategy, training the team on best practices for creative within different channels to drive business impact
4. Roll out a cohesive brand narrative that guides our campaigns, messaging, and client experiences identifying new, breakthrough brand-building opportunities. Work closely across our leadership teams (Marketing, Sales, Product, and Strategy) to build a clear and actionable cross-functional brand execution strategy
5. Lead and oversee the creative direction for our website, ensuring it reflects the brand identity, conveys a compelling message, and delivers an exceptional user experience.
6. Manage and collaborate with freelancers, product teams, and creative agencies to ensure cohesive execution of creative projects, aligning with brand guidelines, and maintaining consistent messaging and visual identity across all marketing channels.

Please provide samples of of your work.

Requirements

EXPERIENCE AND EDUCATIONAL REQUIREMENTS:

• 8+ years brand marketing experience in an in-house or agency environment
• 5+ years experience with a B2B brand, experience marketing to pharma a plus
• Passionate about bringing a brand to life through storytelling and connecting with an audience.
• Experience with oversight of external agencies, with an understanding of when and how to work with freelancers and agencies to get the best output (and when to bring work in-house)
• A proven track record of successfully supporting and driving the implementation of a brand
• Passion for building cross-functional relationships that drive alignment around brand and business goals
• Adept at moving between strategy and execution to develop implementation plans that ensure high-quality execution without a pre-existing playbook. A creative visionary that loves to translate ideas into strategies and action, making data driven, analytical decision for the organization, experience testing
• Have built brand systems and processes to scale: guidelines, briefs, comms docs, etc
• A balance of strategic and business skills, with intellectual agility and capacity for original thought.