Copywriter I

Title: Copywriter I

Location: Remote – USA

Full-TIme

Position Summary

The Copywriter I position will collaborate with key stakeholders and other marketing team members (i.e., designer, social, accounts etc.) to craft engaging, informative, lead-generating copy for various marketing channels. The Copywriter I will also work on projects across digital, social, email, and traditional campaigns. This position reports to the Account Director overseeing the Academies at National University.

Essential Functions:

• Participates in the integrated campaign concept and development process, including concepting and pitching concepts to internal and external stakeholders.
• Develops clear, persuasive copy across multiple channels including paid social media, landing pages, blog articles, video, email, and print, to drive leads and increase brand awareness.
• Ensures copy:
  – Aligns with brand messaging, research, and insights
  – Is complete and accurate
  – Is consistent in style, quality, and tone of voice
  – Is optimized for search engines
  – Fosters engagement, retention, lead-generation, and user experiences.
• Proofreads creative work of others ensuring accuracy and wholeness of project.
• Collaborates with colleagues and other stakeholders to fully understand creative requirements
  and project objectives.
• Keeps abreast of online and offline lead-generation writing for higher education, K-12, and nonprofit best practices.
• Participate in brainstorm sessions to generate ideas to support brand strategy.
• Collaborate with other departments as needed including colleagues on the website, email, social, SEO, and paid media.
• Other duties as assigned.

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor’s degree in English, Advertising, Journalism, Communications, or related field.
• 3 to 5 years of relevant experience at a creative agency or in-house creative team.
• Higher education experience is a plus, but not required.
• Portfolio illustrating proficiency to conceptualize, develop, and deliver creative across multiple channels.
• Self-starter and problem solver mentality.

Competencies/Technical/Functional Skills:

• Ability to participate as an active team member and organization and work toward a common goal.
• Familiarity with project management software such as Workfront, Jira, Basecamp, and others.
• Experience across a variety of mediums including digital, social, print, blog, video, corporate communications, etc.
• Proficiency with the Google Suite.
• Experience and/or interest in working with creative teams including Art Directors & Graphic Designers, Copywriters, and/or Videographers & Editors.
• Experience with platform best practices for email marketing and social media platforms.
• Familiarity with AP style guides.
• Maintains up-to-date knowledge of online/offline lead-gen writing and higher education best practices.
• Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
• Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and self.
• Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
• Ability to prepare plans for projects or major assignments including tasks, resources, and timelines.
• Aptitude in accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being cognizant of details and hard deadlines.
• Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, PowerPoint, and Outlook, plus working knowledge of career-related software technologies and strong familiarity with social media platforms.
• Strong interpersonal skills and the ability to enthusiastically communicate with a wide range of individual constituencies in a diverse community.
• Demonstrates solid written communication skills creating immaculate copy that stands out from the crowd.
• Works independently and fosters a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
• Ability to identify and understand issues, problems, and opportunities; comparing data from different sources to draw conclusions; using appropriate approaches for choosing a course of action or developing an appropriate solution; taking action that is consistent with available facts, constraints, and probable consequences.

Location: Remote

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the whole you with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

Annual Salary: $50,790.00 – $68,570.00