Content Marketer

Content Marketer

locations United States

time type Full time

job requisition id JY2321969

Responsible for creating, improving and maintaining content to achieve Inmar’s business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices as well assisting with media buying and planning. The Content Marketer will work closely with the entire team to develop content strategy, social strategy and paid media strategy. Reports directly to Sr. Manager, Corporate Marketing.

This role is ideal for someone who is self-motivated, enthusiastic and has a driven work ethic. This role also requires effective communication skills for dealing with multiple business areas and still meet deadlines.

• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Brainstorm with team members to create new ideas
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Work with teams plan and purchase media
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and user’s engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Stay up to date with developments and generate new ideas to draw the audience’s attention

Specific Areas of Concentration

Inmar.com (30%)

• Work with Corporate Marketing writing team to maintain and create blog content
• Work with contributors to develop rapid responses
• Upload PR excerpts/press releases
• Build new pages and maintain pages already in use
• Troubleshoot issues
• Provide team with industry research to stay on top of changing platforms, metrics, etc

SEO (10%)

• Continue to leverage BrightEdge (SEO platform) to optimize website pages on inmar.com
• Leverage BrightEdge for keyword research (this can be ongoing with the different BUs and products added to Inmar’s suite)
• Perform competitive analyses to inform SEO strategies
• Attend bi-weekly meetings with BrightEdge account team
• Lead SEO-related initiatives for inmar.com
• Research and stay up-to-date with changes in search algorithms
• Implement a strategy to rank for Featured Snippets (this could fall under leading SEO-related initiatives but this is something I wanted to focus on in 2020)
• Create and implement Google Ads strategy (we have some google ads $$ in our 2020 budget)
• Support Product Marketing team by providing guidance in creating search-optimized content on inmar.com
• Perform routine Site Audits through BrightEdge and execute any necessary updates

Social Media (30%)

• Work with other Marketing Managers to develop strategy for Inmar social media channels
• Create monthly content calendar
• Maintain and update all Inmar.com social media channels
• Linkedin, Facebook, Twitter, Instagram, YouTube

Develop Corporate Level campaigns and support Product Marketing Campaigns (30%)

• Work with cross-functional teams to develop ideas for relevant campaigns based on product and events
• Implement corporate level campaigns
• Supports Product Marketing initiatives
• Drive strategy for new and cutting edge marketing ideas
• Measure the impact of Marketing Campaigns

Required Competencies

• An understanding of design, copy and web best practices/guidelines
• Excellent communication skills
• A strong understanding of brand development and multichannel marketing concepts
• Writing skills and understanding of best practices for lead generation
• Proven work experience as a Marketing manager
• Experience with Marketing for the Financial Services Industry
• Hands on experience with Google Suite
• Basic technical knowledge of HTML, web publishing , SEO, and web traffic metrics
• Social media skills
• Excellent writing skills in English Attention to detail
• Good organizational and time-management skills
• BS degree in Journalism, Marketing or relevant field
• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
• Self-Awareness: Possesses an honest understanding of own values, desires, thought patterns, motivations, goals and ambitions, emotional responses, strengths and weaknesses, and effect on others.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Effective Execution: Translates broad conceptual understanding of the company’s strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person’s concerns or issues, and making connections while wielding power and authority in an effective and fair manner.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

• While performing the duties of this job, the associate is:
  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
  • Occasionally required to stand, kneel or stoop, and lift and/or move up to 25 pounds.
  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
• Occasionally: Job requires this activity up to 33% of the time
• Frequently: Job requires this activity between 33% – 66% of the time
• Regularly: Job requires this activity more than 66% of the time
• Safety:
  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

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