Associate, Paid Acquisition Marketing

Associate, Paid Acquisition Marketing

Marketing Hybrid – United States or Canada

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity

Every day, tens of millions of people and 50,000 professional teams rely on Grammarly’s AI-enabled communication assistance to help them communicate confidently and achieve their goals. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category for individuals, enterprises, and developers with tailored service offerings: Grammarly Premium, Grammarly Business, Grammarly for Education, and Grammarly for Developers. All of this begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

To achieve our ambitious goals, we’re looking for a Paid Acquisition Marketing Associate to join our Acquisition team. This role will directly support the scaling and optimization of our Desktop Paid Channels across Google Ads, YouTube, GDA, TTD, and others.

Your impact

As a Paid Acquisition Marketing Associate, you will:

• Support paid Desktop channels, working closely with each Channel Manager.
• Effectively support a multi-million dollar annual budget. Analyze and optimize campaigns to increase return on investment (ROI). Perform bid and budget optimizations based on a monthly budget and ROAS targets.
• Build, upload, and launch new campaigns/ads for paid search, YouTube, and display across multiple ad platforms. Ensure everything is compliant with quality assurance guidelines.
• Provide additional support for account management (campaign builds and launches, ad uploads, and bid and budget optimization recommendations).
• Deliver consistent pacing and performance updates to internal and cross-functional teams.
• Perform ad hoc manual tasks such as click tag audits and updates, creative swaps, and audience exclusion list updates within ad platforms.
• Constantly create and test new creatives and content, while optimizing for various audiences, geos, mediums, devices, and product offerings.
• Create daily, weekly, and monthly reporting collecting data from multiple sources (ad platforms, internal database, etc.) to share internally and cross-functionally.

Within your first 30 days, you will:

• Get familiar with key tools and processes across paid channels (e.g., Google Ads, SA 360, JIRA, Asana, Dashboards, Slack, Daily Pacing docs, Channels Roadmap, Wiki, main reports, etc).
• Meet with common collaborators and partners (media partners, acquisition team, analytics, MA, Growth, etc).
• Understand challenges and opportunities within paid channels.
• Can quickly learn internal analytics system basics and how we track data.

We’re looking for someone who

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
• Has 2+ years of experience in paid desktop acquisition marketing running Paid Search, YouTube, and/or Display campaigns in Google Ads, SA360, Bing, Taboola, and/or Quora at an agency or in-house. Experience with programmatic is a plus.
• Has hands-on experience planning and executing multi-million dollar campaigns, specifically with mid-low funnel business goals.
• Is an expert in Excel or any other data tool to produce reports. Experience with SQL is a plus.
• Can work closely with channel managers and analytics teams and partners to unlock new growth opportunities.
• Relentlessly sets aggressive short- and long-term goals, and possesses a strong internal drive to achieve them.
• Considers, plays out, and weighs alternative scenarios based on strategic objectives.
• Can develop a structured, strategic pipeline for innovation in performance marketing in relation to other teams’ goals and projects.
• Has advanced data analysis skills to optimize campaigns based on performance trends and insights. Can synthesize quantitative and qualitative data to make data-driven decisions and use data to identify gaps and opportunities.
• Has a creative eye for ad content and design while using platforms’ best practices and our brand guidelines. Also has experience communicating and giving feedback to creative teams to make edits to ads.
• Can seek out the essential, say “no” to the nonessentials, develop a prioritization framework and execute it, and prioritize short-term vs. long-term thinking.
• Has a strong handle on growth experiments: specifically, can devise a sound experiment to obtain learning with incomplete data. Has a clear handle on A/B testing and experience running a testing framework.

Support for you, professionally and personally

• Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
• Home office stipends
• Caregiver and pet care stipends
• Wellness stipends
• Admission discounts
• Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

United States:

• Zone 1: $83,000- $98,000 /year (USD)
• Zone 2: $75,000- $88,000/year (USD)
• Zone 3: $71,000- $83,000/year (USD)
• Zone 4: $66,000-$78,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.

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All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.

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