Associate Email Marketing Specialist

Associate Email Marketing Specialist (Remote)

Job Category: Marketing and Sales

Requisition Number: MARKE028831

• Full-Time
• Virtual

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

As an Email Marketing Automation Specialist, you will be a key member of the email marketing team driving direct impact to school enrollments and communications with prospects and customers. Your contributions will support our goal of building awareness and driving demand for our innovative and personalized online education programs. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Build out small to medium LOE email campaigns. Ensure they are best in class, mobile responsive, and leverage AmpScript within Salesforce Marketing Cloud
• Support management of end-to-end email campaign production and execution for both ad-hoc and automated campaigns, including campaign set up, list segmentation, deployment, and reporting for internal stakeholders
• Support the build of A/B and multivariant test plans to achieve goals of the email marketing team
• Identify opportunities for testing, optimize, and debug emails for deliverability and rendering issues using inbox monitoring and rendering tools
• Create and segment custom lists for email deployment
• Audit and perform quality assurance on emails to ensure flawless delivery and frictionless consumer experience
• Support and monitor email communications in production as well as troubleshoot technical issues
• Actively participate in all agile team ceremonies
• Contribute to end-to-end development process improvements, create, and update existing documentation and communicate updates out to team and stakeholders as necessary
• Escalate issues to Email Marketing Manager related to scope, timing, and quality
• Work independently as well as with teams to constantly improve existing email designs and flow
• Actively monitor industry insights, trends, and updates to ensure all emails are in line with the latest design, coding, and ESP updates
• Support monitoring of daily program automation and data processes, troubleshooting when necessary
• Collaborate with internal teams, running QA to test email assets across environments
• Support the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programs

Supervisory Responsibilities:

This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:

• Bachelor’s degree in related field from a four-year college or university with 3 to 5 years related experience
• Familiar with Salesforce Marketing Cloud (SFMC) including but not limited to AmpScript, Cloud Pages, Journey Builder, and Automation Studio
• 3+ years’ experience in building responsive HTML email campaigns, including QA testing, audience segmentation, and post-send reporting
• Basic understanding of database management
• Familiar writing SQL
• Experience with troubleshooting & QA across providers
• Solid data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
• Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through and resourcefulness/entrepreneurial
• Track record of managing complex marketing projects/program management
• Proven experience in project management skills with ability to prioritize workload
• Exceptional written and oral communication skills
• Excellent interpersonal and collaborative skills with ability to build strong working relationships

Certificates and Licenses: Salesforce Marketing Cloud certification is highly preferred but not required

OTHER REQUIRED QUALIFICATIONS:

• Microsoft Office (Outlook, Word, Excel, PowerPoint, etc.); Web proficiency
• Ability to clear required background check
• Ability to travel 10% of the time (minimal if any e.g. team building, events, or training)

DESIRED QUALIFICATIONS:

• Understanding of Adobe Analytics
• Knowledge of Litmus and Inbox Monster (other deliverability tools)

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is a remote position

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range.

• We anticipate the salary range to be $65,000 – $75,000. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities