VP Marketing

VP Marketing

Location: REMOTE, REMOTE, US

Company: Leggett & Platt

We, at Leggett & Platt Inc., are searching for a VP Marketing within our marketing team to help support our bedding business. Did you know we have been revolutionizing the sleep industry since 1883? That’s right! In fact, we hold the original patent on a spiral steel coil bed spring, filed way back in 1885. Since then, we have been an industry leader in guaranteeing you get the best sleep possible. If you join our team, your work will ensure people across the world have a little more comfort in their lives.

As a VP Marketing you will have the opportunity to develop, implement, and execute strategic marketing plans for the entire bedding organization. Your contributions will have a direct impact on the business by attracting potential customers and retaining existing ones. The team you will be working with is collaborative and innovative, and values challenging work and diversity of thought.

So, what will you be doing as a VP Marketing?

• Develop and implement comprehensive sales channel marketing strategies to increase product awareness and market share.
• Collaborate with sales, product development to align marketing strategies with business goals and seasonality trends of the market, ensuring cohesive and impactful product launches.
• Conduct consumer research to support company initiatives and product development direction.
• Analyze marketing trends, emerging technologies, and competitors to identify opportunities and threats.
• Manage the marketing budget, including ad spend and sponsorship of trade events to ensure all marketing activities are cost-effective and generate return.
• Utilize data and performance analytics such as conversion rates, customer acquisition cost, and return on ad spend to measure the effectiveness of marketing campaigns and adjust campaign performance and strategies as needed.
• Build and maintain relationships with media outlets, industry influencers, and key stakeholders.
• Create and oversee the production of marketing materials, including digital content, print materials, and advertisements.
• Lead the development and execution of digital marketing initiatives, including SEO/SEM, email marketing, online advertising, and social media, leveraging influencers and ambassadors to build community.
• Ensure consistent messaging across all marketing channels and materials, including company website.

To be successful in this role, you’ll need:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data and make data-driven decisions.
• Creative thinker with a passion for marketing and innovation.

Things we consider a plus:

• Master’s degree

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs, and describe how we approach working together.

• Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
• Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
• Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
• Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

We’re actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us!

We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.

Equal Employment Opportunity/Affirmative Action/Veteran/Disability Employer