Job Detail – VP of Teacher Brand and Engagement Marketing (Remote)
Who we are:
Elevate K-12 is on a mission to ensure every student receives a high-quality education, regardless of zip code. We are changing the way classrooms work by creating a brand new category of live, virtual classroom instruction to give students access to exceptional teachers through our two-sided network. Our certified teachers from across the country are securely streamed into tens of thousands of classrooms, providing instruction that would otherwise be unavailable in many districts across the U.S. Our goal is to enable high-quality, live teaching for every learner in the U.S., from kindergarten through their first jobs, so they can identify and pursue their unique passions in life. We are the new way to the classroom!
Elevate K-12 is a series-C funded (led by General Catalyst), high-growth, EdTech company enjoying strong business momentum. We are growing at 150%+ CAGR in a $50B TAM with plans to double again next year. We have the first-mover, and now the first-scaler, advantage and we are working to become an iconic EdTech brand in live teaching, uplifting the lives of millions of students and creating unique job opportunities for teachers in this new, innovative category of education.
The mission of the Teacher Growth team is to ensure every Elevate classroom has a certified teacher on day one of instruction. The VP of Teacher Marketing is responsible for the Brand, Acquisition, Engagement and Community amongst our teacher population. The VP and their team will define the right teacher personas for livestream teaching and ensure we find and communicate with that target audience effectively so as to drive quality applicants. S/he will create, refine, and deliverthe Elevate teacher brand, teacher segmentation, value prop messaging and channel management, based on insights and quantitative data from our existing teacher pool, market research, and creative means. Once the teachers are here, the team effectively leads Teacher Engagement strategies to foster a sense of community and enthusiasm Elevate. Along with day-to-day operations, the VP will be heavily involved in long-range teacher growth strategies.
What you will do:
What we offer:
We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request.