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Vice President, Marketing

Vice President, Marketing

Remote

Fingerprint empowers developers to stop online fraud at the source.

We work on turning radical new ideas in the fraud detection space into reality. Our products are developer-focused and our clients range from solo developers to publicly traded companies. Some of our customers include: Coinbase, and booking.com just to name a few.

We are a globally dispersed, 100% remote company with a strong open-source focus. Our flagship open source project is Fingerprint (18K stars on GitHub).

We have raised $44M and are backed by Craft Ventures (previously invested in Tesla, Facebook, Airbnb), Nexus VP (previously invested in Postman, Hasura) and Uncorrelated Ventures (previously invested in Redis, Rollbar & Gradle).

We are seeking a VP Marketing to lead our small but dynamic marketing team with a primary focus on demand generation. As a high-impact role reporting directly to the CEO, you will be responsible for driving our entire marketing strategy, with a strong emphasis on messaging, content, communications, events, and demand generation.

In this key leadership position, you will collaborate closely with the Product, Engineering, Sales, and Customer Success teams to craft and execute a winning marketing strategy that aligns with our revenue and customer growth objectives.

Responsibilities:

Leadership:

  • Own all marketing KPIs and provide regular performance reports to leadership and the board.
  • Participate in quarterly and annual planning of company OKRs, aligning the marketing team’s strategy with these goals.
  • Develop and execute a comprehensive hiring plan to build a world-class marketing team.
  • Foster the training, development, and retention of marketing team members.
  • Manage and forecast the department budget and resource requirements effectively.

Execution

  • Develop compelling messaging targeting our desired jobs-to-be-done, personas, and markets, and oversee its implementation across marketing and sales efforts.
  • Lead robust Go-to-Market (GTM) plans for new product and feature launches.
  • Spearhead the creation of impactful marketing content, including webinars, case studies, blog posts, white papers, and videos.
  • Devise and oversee the execution of demand generation strategies to achieve targets for qualified leads and pipeline growth.
  • Collaborate closely with Sales to develop aligned Account-Based Marketing (ABM) strategies, driving enterprise revenue.
  • Optimize our demand generation engine to enhance self-service revenue, working closely with Growth, Product and Customer Success.
  • Provide final approval on brand and marketing design, ensuring alignment with our brand guidelines, values, and business goals.

We are ideally looking for someone who has:

  • 10+ years of relevant work experience in marketing, with a strong background in demand generation and product marketing.
  • Demonstrated success working in a fast growing startup environment
  • A successful track record in recruiting, hiring, and developing top-tier marketing teams.
  • Prior success setting and hitting pipeline targets consistently through effective demand generation strategies.
  • Prior experience in marketing to B2B enterprise companies.
  • Thrives in a fast-paced startup environment with a culture built on transparency and directness.
  • Bonus points for experience in marketing API, open source, or developer-focused products.

This is an exciting opportunity to make a significant impact on our company’s growth trajectory. If you are a strategic and results-oriented marketing leader with a passion for demand generation, we invite you to join our team and help shape the future of our organization.

Compensation
$250k+ For cash compensation, we set standard ranges for all US based roles based on function, level and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

Offers vary depending on, but not limited to, relevant experience, education, certifications/licenses, skills, training, and market conditions.

Due to regulatory and security reasons, there’s a small number of countries where we cannot have Fingerprint teammates based. Additionally, because Fingerprint is an all-remote company and people can join our workforce from almost any country, we DO NOT sponsor visas. Fingerprint teammates need to be authorized to work from their home location.

We are dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. Fingerprint strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace. We highly encourage people from underrepresented groups in tech to apply.

If you are applying as a resident of California, please read our CCPA notice here

If you are applying as a resident of the EU, please read our GDPR notice here