Social Media Strategist

Social Media Strategist

locations

US – VA – Remote

time type

Full time

job requisition id

JR102411

Job Description

SUMMARY: The Social Media Content Strategist will be responsible for not only strategizing but also actively creating captivating visual content tailored for YouTube, Meta, and TikTok platforms. Your primary focus will be on developing and producing engaging videos that align with our brand identity and resonate with our target audience. Leveraging your expertise in video editing, storytelling, and platform-specific best practices, you will create compelling and shareable content across multiple channels. Collaborating with internal stakeholders and external content creators, you will drive innovative campaigns and activations to increase brand affinity and user engagement. By analyzing performance metrics and audience insights, you will refine content strategies, maximize reach, and drive measurable business outcomes. Proactively reaching out to influencers and thought leaders, you will amplify our messaging and expand our reach to new audiences. If you are passionate about social media and have a knack for creating engaging content, we invite you to apply and join us in shaping our brand’s digital presence.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Spearhead the development and production of captivating visual content tailored for YouTube, Meta, and TikTok platforms, ensuring alignment with brand identity and audience preferences through hands-on creation and execution.
• Leverage expertise in video editing, storytelling, and platform-specific best practices to actively create compelling and shareable content that resonates with target demographics across YouTube, Instagram, and TikTok.
• Collaborate with internal stakeholders and external content creators to ideate and execute innovative campaigns and activations tailored for YouTube, Instagram, and TikTok audiences, driving brand affinity and user engagement.
• Analyze performance metrics and audience insights across YouTube, Meta, and TikTok channels, leveraging data-driven insights to refine content strategies, maximize reach, and drive measurable business outcomes.
• Drive consumer interest and brand awareness by proactively reaching out to influencers and thought leaders in relevant industries, initiating collaborations to amplify messaging and expand reach to new audiences.
• Act as a passionate brand ambassador, effectively communicating product value propositions and benefits to target audiences across various social media channels.
• Collaborate closely with internal teams, including paid media, sales, and product development, to ensure that demand generation efforts are closely aligned with overall business objectives and customer needs.
• Continuously evaluate and refine campaign performance through A/B testing, data analysis, and performance reporting to enhance conversion rates and maximize return on investment.
• Foster strong partnerships with external agencies, vendors, and influencers to support organic demand-generation initiatives and broaden brand reach within target markets.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:

• Five (5) years of related experience
• Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
• Ability to travel 10% of the time
• Ability to clear required background check
• Proficiency in major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, etc., including understanding their algorithms, features, and best practices.
• Ability to create engaging and visually appealing content, including graphics, videos, and written content, tailored to different platforms and audiences.
• Strong writing skills with experience in crafting compelling copy for social media posts, advertisements, and other marketing materials.

Certificates and Licenses:None required.

DESIRED QUALIFICATIONS:

• Bachelors degree in marketing or related field
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva to create visually appealing graphics and multimedia content.
• Experience in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to create and edit engaging video content for social media platforms.
• Knowledge of influencer marketing strategies and experience in identifying and collaborating with relevant influencers to amplify brand reach and engagement.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits:Stride, Inc. considers a persons education, experience, and qualifications, as well as the positions work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employees salary level. Salaries will differ based on these factors, the positions level and expected contribution, and the employees benefits elections. Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $41,865.00 to $95,368.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individuals compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions.Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Job Type

Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is at-will as governed by the law of the state where the employee works. It is further understood that the at-will nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)