Social Media Strategist

Freelance Social Media Strategist


United States



About Twine

We’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, a pet company with multiple brands, is seeking a mid-level Freelance Social Media Strategist for a long-term, part-time contract. The chosen freelancer will work remotely and will be responsible for developing and executing a comprehensive social media strategy that aligns with and bolsters the client’s wider marketing and commercial aspirations. The role involves collaborating with the client’s team to generate scripts, storylines, and angles for their content creators to craft engaging still and video content, specifically designed for platforms such as Instagram (Reels, Stories, Feed Posts), YouTube, Facebook, and TikTok. Additionally, the strategist will ensure that the drafted content is adorned with compelling captions that resonate with the brand’s voice, encourage interaction, and promote key messages.


  • Develop a cohesive and effective social media strategy that supports the client’s overall marketing and commercial goals.
  • Collaborate with the client’s team to generate creative ideas, scripts, storylines, and angles for engaging social media content.
  • Provide guidance and direction to the content creators in crafting visually appealing and captivating still and video content for various social media platforms.
  • Ensure that the content is optimised for each platform’s unique requirements and audience preferences.


  • Mid-level experience as a Freelance Social Media Strategist, with a strong portfolio showcasing successful social media campaigns and strategies.
  • In-depth knowledge of various social media platforms, including Instagram, YouTube, Facebook, and TikTok, as well as their respective content formats and best practices.
  • Proven ability to develop and execute engaging social media content strategies that drive audience engagement and support business objectives.
  • Excellent copywriting and storytelling skills, with the ability to craft compelling captions and narratives that resonate with the target audience.