Social Media Specialist

Social Media Specialist

United States

“We enable greatness in people and organizations everywhere.”

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories.

With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action.

Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division.

Enterprise clients include Fortune 100,Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

Title: Social Media Specialist

Division & Department: Corporate Marketing

Job Status: Full-Time Exempt

Reports To: Sr. Director, Demand Generation

Location: Remote – Anywhere in the contiguous US

Job Summary

The Social Media Specialist will work with our iconic brands to increase followers, improve social engagement, and drive new business. This person will execute social medial strategy to engage users and create an interactive relationship between consumers and our organization.

The Social Media Specialist will ensure that project goals are met, adhere to approved budgets, and work closely with the demand generation team. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

Essential Job Functions

• Monitor trends in social media tools, applications, channels, design, and strategy.
• Monitor, listen to, and respond to users while moving them through the marketing funnel.
• Write, schedule, and monitor social posts for FranklinCovey social pages.
• Work with the design team to create creative and engaging text, image, and video content.
• Conduct A/B testing to refine social posts.
• Stay up to date with changes across social platforms.
• Upload videos to YouTube and write all clip descriptions.
• Brainstorm new ways to increase FranklinCovey’s recognition and followers on social channels.
• Help create and promote new content.
• Provide support to internal teams throughout FranklinCovey.
• Provide support for thought leaders on social media channels.

Basic Qualifications

• 2+ years’ experience in social media marketing.
• Experience working in social media platforms such as, TikTok, YouTube, LinkedIn, Twitter, Facebook, and Instagram, in a B2B setting.

Preferred Skills and Experience

• Bachelor’s degree in marketing, communications, or related field.
• Experience working with all major social media platforms in a B2B setting.
• Highly creative and strategic thinker
• Strong problem-solving and multi-tasking skills.
• Ability to produce world-class work that meets brand requirements.
• Good communication and collaboration skills.
• Highly organized and detail oriented.
• Ability to understand different voices on each platform and capture those voices in posts.
• Familiarity with Google Analytics a plus, but not required.
• Experience with Sprout social preferred, but not required.
• Motivated team player with a strong work ethic and attention to detail, who works well in a highly collaborative environment.

Location-specific compensation:

California – Anticipated compensation for this position is $58-63k. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more.