Social Media Specialist

Title: Social Media Specialist

Job Description: **”We enable greatness in people and organizations everywhere.** ”

FranklinCovey (NYSE: FC) is the workplace of choice for _Achievers with Heart_ . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the _Leader_ _in Me_ membership, which is designed specifically for our Education Division. Enterprise clients include _Fortune 100_ ,? _Fortune 500_ , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

**Title:** Social Media Specialist

**Division & Department:** Corporate Marketing

**Job Status:** Full-Time Exempt

**Reports To:** Sr. Director, Demand Generation

**Location:** Remote – Anywhere in the contiguous US

**Job Summary**

The Social Media Specialist will work with our iconic brands to increase followers, improve social engagement, and drive new business. This person will execute social medial strategy to engage users and create an interactive relationship between consumers and our organization. The Social Media Specialist will ensure that project goals are met, adhere to approved budgets, and work closely with the demand generation team. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

**Essential Job Functions**

+ Monitor trends in social media tools, applications, channels, design, and strategy.

+ Monitor, listen to, and respond to users while moving them through the marketing funnel.

+ Write, schedule, and monitor social posts for FranklinCovey social pages.

+ Work with the design team to create creative and engaging text, image, and video content.

+ Conduct A/B testing to refine social posts.

+ Stay up to date with changes across social platforms.

+ Upload videos to YouTube and write all clip descriptions.

+ Brainstorm new ways to increase FranklinCovey’s recognition and followers on social channels.

+ Help create and promote new content.

+ Provide support to internal teams throughout FranklinCovey.

+ Provide support for thought leaders on social media channels.

**Basic Qualifications**

+ 2+ years’ experience in social media marketing.

+ Experience working in social media platforms such as, TikTok, YouTube, LinkedIn, Twitter, Facebook, and Instagram, in a B2B setting.

**Preferred Skills and Experience**

+ Bachelor’s degree in marketing, communications, or related field.

+ Experience working with all major social media platforms in a B2B setting.

+ Highly creative and strategic thinker

+ Strong problem-solving and multi-tasking skills.

+ Ability to produce world-class work that meets brand requirements.

+ Good communication and collaboration skills.

+ Highly organized and detail oriented.

+ Ability to understand different voices on each platform and capture those voices in posts.

+ Familiarity with Google Analytics a plus, but not required.

+ Experience with Sprout social preferred, but not required.

+ Motivated team player with a strong work ethic and attention to detail, who works well in a highly collaborative environment.

Location-specific compensation:

California – Anticipated compensation for this position is $58-63k. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Hawaii – Not hiring in this location

Illinois

Maryland

Minnesota

New Jersey

New York

Vermont

Washington

Washington D.C.

Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more.

\#LI-Remote

\#LI-CL1

_Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date, but the posting may close at any time after the specified duration._

**Employer Information**

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits.