Social Media Manager

Social Media Manager – The Drive

Virtual

About Us

Recurrent Ventures is an innovative digital media company that is challenging the media landscape with its proprietary approach. Its best-in-class brands like Popular Science, Domino, Outdoor Life, The Drive, Donut, Dwell, Task & Purpose, and more, engage a combined audience of more than 70 million monthly visitors. Initially founded in 2018, the portfolio rapidly expanded and today we have more than 15 brands across automotive, home, outdoors, science, technology, and military verticals. Recurrent is a virtual first organization that is headquartered in Miami with offices in New York and Los Angeles.

The Opportunity

The Drive, one of the internet’s most-read and watched publications covering car culture, automotive news, technology trends, and more, is seeking a Social Media Manager to spearhead its audience development and engagement initiatives.

The ideal Social Media Manager candidate is data-driven and creative, obsessed with cars and the machines that move us, and has a proven track record of growing and engaging with audiences on social platforms. Reporting directly to the Audience Development Director, the Social Media Manager will package stories for various social media platforms; develop social media-specific content, including video; assist with newsletter deployment and related email growth initiatives; find new ways to reach audiences on Instagram, Facebook, TikTok, and other avenues; and track online trends and developing stories on social media platforms.

We’re after someone with journalistic sensibilities who is comfortable in a fast-paced, startup-like environment. The right Social Media Manager will help develop The Drive‘s voice on social media platforms and use data to make informed decisions about how and where to meet our audiences next.

The Responsibilities

• Work with the Audience Development Director to develop systems for promoting daily stories and posting original content to social media platforms
• Collaborate with editors, writers, and other stakeholders to support social media content
• Edit and post social media-focused video content to Instagram, TikTok, Facebook, and other platforms
• Work with YouTube editors and producers to drive YouTube channel growth via engaging short-form videos
• Manage the site’s back catalog re-sharing program
• Identify emerging trends on social media that The Drive should be covering
• Work with The Drive‘s editorial team to develop the brand’s voice on social media, including how it interacts with followers
• Write, edit, and assist with newsletter development
• Collaborate with site editors on story selection and social packaging for major stories
• Implement social media and audience engagement best practices
• Assist with audience reporting across traffic channels
• Work with other audience development leads at Recurrent to share cross-brand and industry best practices

The Qualifications

• At least 3 years of experience working in social media and audience development, ideally with related automotive experience
• If not automotive experience, then experience at a largely read, digitally focused publication
• Outstanding writing skills
• Experience growing audiences on video-first platforms
• A proven track record of excellence, quality work and audience growth
• Knowledge of data tools like Chartbeat, Google Analytics, Facebook Insights, YouTube Analytics, Crowdtangle and others
• Familiarity with social media distribution platforms such as SocialFlow and email service providers such as SailThru
• Foundational knowledge of newsletter development and best practices

The Person

• Passionate and knowledgeable about cars and the automotive space
• An entrepreneurial spirit eager to build the systems we use every day
• An energetic and patient content creator comfortable in a fast-paced, startup-like environment
• Passionate about online journalism, digital media and top-notch storytelling
• A creative thinker who spots opportunities for reaching a broader audience
• A hyper-organizer who obsessively develops and maintains systems
• Able to function professionally under pressure, while managing multiple concurrent projects and deadlines

Benefits & Perks

• Medical, dental, vision & life insurance
• Fitness Reimbursement
• Unlimited PTO
• Remote – work from anywhere!
• Parental leave
• Matching 401k
• Equity package

Other details

• Job Family Editorial
• Pay Type Salary
• Min Hiring Rate $70,000.00
• Max Hiring Rate $85,000.00