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Social Media Manager

Title: Social Media Manager (Remote)

Location: US

Job Description:

Our client is seeking an experienced individual to fill the role of Social Media Manager. As a key member of their innovative fitness community, you will be responsible for leading their social media strategy and execution. The ideal candidate will have a passion for fitness, a deep understanding of social media platforms, and a proven track record of driving engagement, growth, and brand awareness.

Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with company objectives, target audience, and industry trends.
  • Create engaging, high-quality content including images, videos, and written posts tailored to each social media platform.
  • Foster a vibrant online community by actively engaging with followers, responding to comments/messages, and initiating conversations.
  • Identify and collaborate with fitness influencers, athletes, and brand ambassadors to amplify our brand reach and credibility.
  • Plan and execute social media campaigns and promotions to drive brand awareness, engagement, and conversion.
  • Monitor and analyze social media performance metrics, derive insights, and optimize strategies to maximize ROI and growth.
  • Stay updated on the latest features, algorithms, and best practices across social media platforms (Instagram, Facebook, Twitter, TikTok, etc.) and adapt strategies accordingly.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Minimum 3-5 years of experience in social media management, preferably in the fitness or wellness industry.
  • Proven track record of growing social media accounts, driving engagement, and achieving KPIs.
  • Strong understanding of social media analytics and reporting tools.
  • Excellent written and verbal communication skills.
  • Creative thinker with a keen eye for visual aesthetics and storytelling.
  • Ability to multitask, prioritize, and thrive in a fast-paced environment.