Social Media Manager

Social Media Manager

New York orRemote

What we’re up to

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on things you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi’s historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future.

Kalshi’s vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi’s vision is bold. We’re on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system’s next inflection point.

Role Roadmap

Kalshi is looking for a Social Media Lead to join our Growth team. You will be responsible for defining and executing Kalshi’s social strategy as the company scales. Your mandate will be to promote the Kalshi brand and optimize for virality. We have new markets every week about things that are trending and viralyour role is to creatively figure out how to make us part of the public discourse constantly. You will need to move fast, be disciplined, and be creative.

This primarily involves curating content schedules, managing and growing our online presence, measuring analytics, and driving brand consistency across all social media platforms.

Key Responsibilities:

• Define our social platform strategy, ensure best practices for social content, and manage our social content calendar.
• Develop market-driven social campaigns across various channels (Economics, Politics, Tech, AI, Oscars, Music, etc.)
• Product high-quality killer content at lightspeed
• Optimize for virality and determine how to get our markets and market odds in the public discourse
• Monitor key metrics and adapt strategies in response to data
• Ensure brand consistency and unify Kalshi’s voice across channels
• Oversee the influencer strategy, including optimizing influencer spending and negotiating with top-tier influencers.
• Identify and engage with potential brand influencers or collaborators, and work on influencer content creation

About You

• Some experience in the social media space
• Track record of growing engagement and audience across all major social platforms
• Track record of developing killer messaging and killer creatives that tap into the zeal
• Keen eye for spotting hilarious social content and trends
• Ultra creative – can go crazy from time to time
• Strong writer
• Thrive in fast-paced, high-pressure environments (you’re going into battle!)
• Bonus:experience with graphic design or video editing tools