Social Media Content Specialist

Social Media Content Specialist


United States-Remote

GA-Work@Home, Georgia

FL-Work@Home, Florida

AZ-Work@Home, Arizona

MA-Work@Home, Massachusetts

time type

Full time

job requisition id


Together we fight for everyones opportunity for a better financial future.

We will do this together with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyones access to opportunities. The status quo is not good enough we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage Apply Now

Get to Know the Opportunity:

Please Note: Work location for this role is FLEXIBLE! This position allows 100% remote work from home

Are you are an experienced social media strategist, writer and visual storyteller with demonstrated talent in developing compelling content, especially on social media platforms? Congratulations, youve found the right team. The primary focus of this role will be to ideate, produce, and execute engaging social media content as part of Voyas organic social media strategy, which seeks to engage B2B and B2C audiences across various social media channels, with a focus on LinkedIn.

As part of the External Communications team, the Social Media Content Specialist will uphold and elevate the editorial quality of Voyas external social media presence.

The Contributions Youll Make:

  • Create organic social media content that aligns with Voyas holistic communications strategy, leveraging performance data and social trends, while aligning with Voyas brand identity.
    • Draft social media content, coordinating with internal partners
    • Produce channel-appropriate creative assets (graphics, animations, and videos)
    • Build, publish, and manage posts in Voyas various social media content management systems (e.g. Sprout Social, LiveSocial, etc.)
  • Develop strong working relationships with key internal partners, e.g. lines of business, marketing, compliance, social impact & inclusion, etc.
  • Utilize Sprout Social and other measurement tools to analyze performance data and analytics to inform social media strategy by channel.
  • Participate in editorial planning meetings to produce timely content; strategize, plan and manage content publishing calendar across multiple social media channels.
  • Inform our content strategy by staying current on social trends and platform changes.
  • Assist in platform management and training for employee social media advocacy program
  • Assist in management of social media request calendar. Managing intake of social media content created and submitted by internal partners for publishing, providing feedback and solutions for posts that do not meet requirements and/or best practices.
  • Candidates are encouraged to share creative portfolio or samples of previous work.

Minimum Knowledge & Experience:

  • 2-4 years of relevant experience in social media and content creation.
  • Experience with creative and social copywriting, understanding of visual storytelling: from authentic and relatable photography to engaging and accessible animations and video.
  • Strong editorial / creative judgment, with an eye for balancing creative excellence with business priorities and reputation management.
  • Confidence to pitch fresh ideas within the team, think creatively, and identify and solve problems; proactive by nature and comfortable working in a matrix environment.
  • Exceptional communication skills both verbal and written with the ability to tailor approach based on audience; excellent organizational skills with the ability to multitask and prioritize high-impact, high-value initiatives; ability to self-motivate, work well across teams, manage multiple projects at the same time, and produce high-quality work.
  • Ability to effectively work with team members in a remote work environment and/or in different locations outside of primary home office leveraging appropriate systems for communications.
  • Candidates are encouraged to share examples of previous work and/or a creative portfolio.

Preferred Knowledge & Experience:

  • Experience working within a communications agency serving financial services clients or on the corporate side of a financial company is preferable.
  • Working knowledge of retirement, employee benefits and asset management products and industry (employer sponsored-retirement plans, health savings accounts, supplemental health insurance products, target date funds, etc.) is a plus.
  • Working knowledge of financial industry regulatory and legal guardrails and policies.
  • Proficient in Social Media Tools & Technology. Such as Sprout Social, Hootsuite, Sprinklr, Meltwater, Khoros, Oktopost, Canva, Adobe creative suite.


Compensation Pay Disclosure:

Voya is committed to pay thats fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidates geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$60,450 – $100,760 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. Thats why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan with generous company matching contributions (up to 6%)
  • Voya Retirement Plan employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250/year
  • Paid time off including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
  • Paid volunteer time 40 hours per calendar year

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

  • Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
  • Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
  • Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
  • Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
  • Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.