Social Content Strategist

Social Content Strategist (Global)

Global 

Marketing – Marketing

Full-time Onsite or Remote

Remote

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a seasoned Social Content Strategist to join our Central Marketing team. You will be contributing towards multiple official social media channels, shaping content strategy and quality for each.

Responsibilities:

• Work with the social media lead and content creators to develop and expand Binance’s social media content strategy through new avenues and formats
• Own the strategy and production of multiple new content series
• Integrate business lines into Binance’s global content strategy
• Create and drive a localized content strategy for priority markets
• Support integrated global marketing campaigns with social content strategy and user focused insights
• Develop Binance’s global channel strategy to increase differentiation between channels based on insights and data
• Work with team leads and content editors to ensure a consistent brand look and feel across platforms. Organize and create trainings and guidelines where appropriate
• Collaborate with other content creating teams to align on priorities and create effective cross-promotion processes
• Ensure strategy is actioned by the central social media content creators
• Have fun

Requirements:

• 7+ years of experience in content or social media related roles for brands, with clear demonstration of successful content strategy work
• Experience working with agencies and production houses
• Proficient in brand marketing and communications
• Native or Fluent English language is a MUST
• Keen sense and understanding of the crypto market
• Expert with the main global social channels – Twitter, Facebook, YouTube, Instagram and TikTok
• Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
• Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire