Senior UX Content Strategist – StreetEasy

Senior UX Content Strategist – StreetEasy


Full time

job requisition id


About the team

The UX Content Strategy (UXC) Team sits within the StreetEasy Experience Design team, a multidisciplinary group of user experience practitioners, including research and product design. We are a fast-paced, collaborative, and driven team with a mission to help current and future New Yorkers discover, buy, sell, or rent a home. Were a tight-knit, fun-loving, and upbeat group dedicated to building useful, usable, and innovative experiences for consumers and business partners!

Used more than any other local real estate platform, StreetEasys website and mobile apps provide vetted and verified listings, plus intuitive search tools and data-driven guides to help people unlock the opportunity of living here. Launched in 2006 and based in NoMad, Manhattan, StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG) and is a registered trademark of Zillow, Inc.

About the role

At StreetEasy, UX Content Strategy (UXC) solves how our product uses language to connect with consumers and business partners. For us, language means more than writing! Were part systems problem solvers, information architects, and human storytellers.

As a senior UX content strategist, youll own UXC efforts across multiple business areas supported by vertically focused cross-functional working groups. During your self-directed day-to-day, youll partner most with product managers, product designers, and engineers in order to deliver strategic direction and deliver research-driven content for consumers and business partners. From crafting conversational narratives for flows to setting up systems-driven controlled vocabularies, youll flex your approach to make impact at scale. Beyond working on our product experience, youll also support advancing and fortifying the UXC practice at StreetEasy.

You Will Get To:

Product work

  • Own planning and prioritizing your assigned focus areas and projects. Define your approach, activities, and timing, plus coordinate your working group partners contributions.
  • Sell in your investigative ideas, design concepts, and refined solutions by articulating data-backed rationale, wielding positive relationships, and steering decision-making.
  • Lead discussions and workshops with cross-functional partners to get input on and facilitate alignment around your immediate work.
  • Generate frameworks, patterns, and standards for using language effectively to elevate experience quality, drive successful product use, and empower your partners.
  • Author product-content requirements to clarify sophisticated content systems, experiences, or features, helping to streamline product implementation by engineers.
  • Present your work in small and large forums like design crits and product reviews to raise its visibility and gather feedback proactively from partners, collaborators, and leaders.
  • Evaluate your product impact by generating and earning consensus on UXC impact metrics, research, and testing in partnership with or empowered by your research teammates.
  • Determine how UXC standard processes infuse into our foundational components by supporting the StreetEasy Design System.

UXC practice operations

  • Test and optimize operations to grow a UXC practice of one into a sustaining practice of two.
  • Invest in relationships within and outside your focus areas to raise practice value and impact.
  • Conceptualize and test new ways to tell the story of UXC at StreetEasy helping to educate the org.
  • Empower your partners to take on tactical UXC standard methodologies via education and mentorship.
  • Use your UXC lens to advocate for our users and product experience quality.
  • Partner with your fellow UXC practitioner to define and evolve StreetEasys content quality standards, plus voice, tone, and style guidelines.

This role has been categorized as a Remote position. Remote employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $140,900.00 – $225,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

  • Please submit a portfolio and resume with your application
  • 8+ years experience as a content strategist, content designer, UX writer, or a similar role
  • Proficient in narrative strategy and extending brand in product via voice, tone, and messages
  • Demonstrated experience in information architecture and designing content systems
  • Proven track record of effectively partnering with front-end and back-end engineers
  • Ability to measure and evaluate work impact through research and testing
  • Strong understanding of building design systems and the essential role of content strategy
  • Successful establishment and promotion of product-content standards
  • Experience in promoting accessible and inclusive product content practices
  • Proficiency in content-focused on-page and structural SEO practices
  • Capable of self-directing as a strategic and tactical partner across focus areas
  • Skilled in presenting and pitching ideas, gaining support, and creating cross-functional alignment
  • Effective collaboration across functions and levels, adapting style to meet audience needs
  • Expertise in editing and contributing content and ideas in Figma

Nice to haves:

  • Explicit experience working in conversation design
  • Leveraging AI in exploration and ideation stages
  • Experience living in or working in New York City

Transferable Skills

Here at Zillow – we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you’re in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. Were also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But dont just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.