Senior Regional Growth Marketing Manager

Senior Regional Growth Marketing Manager – US & Canada

• REMOTE ANYWHERE
• MARKETING
• FULL-TIME

Building the Internet of Money

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Cryptowatch.

Become a Krakenite and build the internet of money!

The Team

The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.

As the Sr. Regional Growth Marketing Manager for the US & Canada, you will play a critical role in the leadership and execution of Kraken’s regional growth marketing strategy. As part of our growing growth marketing team, you’ll work in a cross-functional role to bring together the efforts and initiatives run from our central growth team, along with our regional operations teams, product team, finance, and legal. You’ll be the connective tissue between everything we do to drive growth in two of our most important global markets, owning the growth strategy for each.

The ideal candidate is an ambitious individual who is excited by the challenge of solving tough, often ambiguous problems in this dynamic space. You are able to make well-informed recommendations based on data and analysis, and have a strong background in both delivering regional marketing strategies as well as wider growth marketing playbooks. As this role requires a lot of cross-functional collaboration, strong communication and collaboration skills are key. At the same time, you should be someone that’s not afraid to roll-up your sleeves’ to get things done.

This role reports into the VP, Growth.

The Opportunity

• • Work closely with the Managing Directors in US & CA as well as global operations to lead the development and execution of the regional growth strategy (US/CA) that will bring in new Consumer, Pro, and Institutional clients.
  • Identify what is most needed and most compelling to existing and potential clients in US & CA and feed those insights back into the organization to influence regional and product strategy, prioritization, marketing, investment, and related messaging.
  • Play a major role in shaping our approach internally for how we bring together the various functions that contribute to Kraken’s international growth.
  • Partner with Managing Directors, Regional Operations, Product, and Marketing to deeply understand the business including vision, near-term and long-term goals, operations, technology, regulatory requirements, gaps & opportunities. Contribute to growth targets and our on-going geo-specific growth forecasts.
  • Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal. Being a data-driven storyteller will be essential for success in this role.
  • Working closely with our finance, regional operations, and data teams, define and monitor key performance metrics for regional growth. You’ll be responsible for proactively identifying and surfacing trends to stakeholders across the business.
  • Use quantitative and qualitative analysis to create briefs and narratives that identify opportunities to grow our client base.
  • Align the efforts of our global marketing channel owners and product growth teams to support and prioritize the needs of our US & Canada growth playbooks.

Skills you should HODL

• • Experience (8+ years) in growth marketing, regional marketing, product marketing, or integrated marketing – preferably with a fintech company/brand, and/or technology company/brand. Experience working within industries that face regional regulatory complexities is a bonus.
  • Proven ability to lead in a matrixed environment.
  • Strong analytic skills and the ability to drive data-driven recommendations and decision-making.
  • Experience creating integrated regional marketing plans to support country launch and/or expansion efforts.
  • Experience working with marketing channel and capability owners to shape marketing strategy and drive tactical execution.
  • Expertise in one or more marketing channels is a plus, particularly Acquisition and Lifecycle.
  • Executive-level communication skills.
  • Ability to quickly grasp and develop acumen for regulatory, compliance, product, and cultural nuances across multiple countries.
  • Ability to confidently analyze business results and report performance to executive leadership and cross-functional teams.
  • Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and environment, and meet deadlines.
  • Experience and knowledge of cryptocurrency is preferred. Interest and enthusiasm for cryptocurrency is a requirement.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!