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Senior Paid Social Specialist

Title: Senior Paid Social Specialist

Location: Remote

About us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered over 10 thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised over $100mm of funding from Transformation Capital, TCV, and SignalFire.

What You’ll Be Doing:

We are looking for a growth marketer with a specialization in paid social to help us continue to scale our performance marketing wing at Grow Therapy. You will have the opportunity to directly own new acquisition channels to help Grow attract new clients and providers at efficient CACs. You’ll be part of a remote-friendly growth team, reporting directly into the performance marketing lead. Your responsibilities will include:

  • Refine and execute strategy across the conversion funnel within both existing and net new channels
  • Create best-in-class analysis and reporting on paid media campaigns, and assist with new initiatives and projects across the growth team (brand, SEO, content, etc)
  • Work closely with ad platform contacts and contractor/agency support (where relevant) to collaborate on strategy and testing of new features
  • Conduct competitor analysis to help Grow highlight differentiators and succeed in an increasingly crowded market
  • Collaborate with other company departments (ie product, design, provider recruitment) to best tell our story and communicate our value props through our ad experience

Salary range: $90,843-$136,562

You’ll Be a Good Fit If:

  • You have 2-3+ years of exposure to and experience with managing paid digital channels with a paid social + programmatic lean, and a strong understanding of how to pace towards budgets and optimize KPIs
  • You are adept at understanding which types of ad creative work, developing creative tests, and managing an evolving library of assets
  • You thrive in an environment where you can test rapidly to ensure we are finding new channels, audiences, and creative assets that can scale, and make impactful decisions based off of the data gathered
  • You’re highly skilled in dissecting data sets within Excel, Google Sheets, or other data management platforms and using them to build out reporting tools. Tableau and/or Looker experience is a plus
  • You’re passionate about digital marketing and using it to help accomplish our mission to improve the mental healthcare landscape
  • You have an eagerness to both utilize and expand your knowledge within the performance marketing space, and can quickly grasp business models
  • You’re adaptable within a fast-paced environment, resourceful, and proficient at time management and prioritization
  • Experience with analytics tools like Google Analytics, Google Tag Manager, and Fullstory is a plus

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume.

Note: Please upload your resume in PDF format

Benefits

  • The chance to drive impact within the mental healthcare landscape from day one
  • Comprehensive health insurance plans, including dental and vision
  • Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
    • Flexible working hours and location (remote OR in-office, your choice!)
    • Generous PTO
    • Company-wide winter break
    • Mental health mornings (2 hours each week)
    • Team meditation
    • Wellness Stipend
    • In-office lunch and biweekly remote lunch on us!
  • Continuous learning opportunities
  • Competitive salary
  • The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities

#LI-REMOTE