Senior Marketing Intelligence Analyst

Title: Senior Marketing Intelligence Analyst

Location: United States

Type: Full-Time

Workplace: remote

Category: Revenue Operations


The Role

As part of a team that is constantly launching new businesses and features, you will be responsible for leveraging technical solutions to transform raw data from multiple sources into actionable insights. This role will be a key partner to the Marketing organization to help ensure their ability to continue to make data-backed decisions that will drive the business forward.

The ideal candidate is process-oriented, has proven experience integrating and scaling data applications, and intuitively drives improvements through connecting systems with business processes. This candidate has exemplary data visualization and technical problem-solving skills and a penchant for detail. Further, this individual is highly proficient in partnering across technology and business teams and has proven experience delivering high quality results with minimal direction from leadership. Strong written and verbal communication skills are required as this role will interface directly with cross-functional teams to roll out new tools, communicate data infrastructure changes, and share analytical findings with executive leaders.

Location: We’re looking to hire this position within the United States. #LI-Remote

Your Daily Adventures Will Include

  • Design and implement data solutions best-suited to deliver business needs and use cases — from data lakes to analytics tools, across a progressively evolving technical stack.
  • Design experiments, develop measurement frameworks, and partner with Marketing leaders to generate results, insights, and actions from product launches and feature changes.
  • Design and implement data models optimized for querying and reporting on digital marketing performance metrics such as website traffic, conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
  • Lead efforts to automate data extraction and distribution of reports to multiple stakeholders.
  • Continually improve metrics documentation and data governance.
  • Own and drive the marketing data strategy, ensuring alignment with business objectives and driving continuous improvement in data collection, integration, and analysis processes.
  • Construct and deliver analytics product roadmaps that deliver insightful and user-friendly dashboards for both internal and external customers.
  • Partner with IT teams to construct downstream impact analysis and own change management communication for Marketing data sources.
  • Document technical details of your work using industry standard protocols like Jira, Confluence etc.
  • Proactively monitor existing metrics, propose new metrics, and work across the organization to deliver actionable intelligence.
  • Collaborate with marketing teams to understand their data needs and create meaningful visualizations and dashboards.
  • Conduct regular quality assurance checks on marketing data to identify and rectify any discrepancies.

Our Vision of You

  • Proven experience analyzing clickstream data from sources such as Google Analytics, Adobe, Segment or other platform
  • Strong understanding and experience leading experiment design, A/B testing, and other frameworks for evaluating effectiveness of feature and product changes
  • Bachelor’s degree in Computer Science, MIS, Business Analytics, Industrial Engineering or a related field
  • 5+ years automating data processes, developing dashboards, and building scalable analytics solutions in an ecommerce, omni-channel, or retail setting
  • Strong working knowledge of SQL and proven ability to write, debug, and optimize SQL queries
  • Programming experience in Java, Python, Scala, or another modern programming language
  • Working knowledge of managing ETL or data transformation processes, technical architecture documents, and delivering net new or enhancing existing data warehouses
  • Experience working with data platforms such as: Snowflake, AWS, Vertica, or other RDB
  • Proven experience building self-serve BI solutions and automated reports that enable automated alerting and data quality monitoring
  • Ability to tailor analytics products to meet the needs of end customers using tools ranging from Excel to Tableau
  • Proven experience with data modeling in large Data warehousing / data lake environments
  • Strong written and verbal communication skills and experience leading change management processes
  • Proven experience delivering high quality and insightful data visualizations and translating complex data into actionable insights
  • Exemplary stakeholder management and prioritization skills using systems, processes, and scalable frameworks
  • Superior attention to detail and experience building processes to validate data integrity
  • Proven experience delivering results in ambiguous and resource constrained environments

The base salary range for this role is $95,000 – $155,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.