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Senior Manager, Marketing

Senior Manager, Marketing – (2300006A)

At the American Diabetes Association (ADA), we are leading the fight against the deadly consequences of diabetes and working to improve the lives of those affected by it. Our dedicated employees are the driving force toward achieving our mission. We are committed to cultivating an inclusive environment where our employees are respected for the unique differences, talents, and experiences they bring to work with them every day.

We are looking for an enthusiastic and results-driven Senior Marketing Manager (SMM) to join our marketing/communications/digital team. The Senior Marketing Manager oversees integrated marketing functions for strategic programs at the ADA. This role is focused on leading and implementing marketing activities targeting individual and professional audiences for the ADA’s Centers for Disease Control and Prevention (CDC) funded National Diabetes Prevention Program (DPP) five-year grant. The role is a fantastic opportunity to work across the ADA organization to advance its mission while engaging with a variety of partners working to bend the curve on diabetes. As bandwidth allows, the role will serve other initiatives.

The candidate is comfortable managing multiple projects with quick deadlines, collaborating with multiple internal and external teams, and has a creative skillset which enables them to brainstorm new initiatives. In addition, we seek a candidate with excellent project management skills and a hands-on approach. They are driven and get a high level of satisfaction from helping the team achieve more together.

RESPONSIBILITIES:

  • Responsible for developing integrated marketing plans and proposals that promote awareness, engage and nurture audiences.
  • Consistently work to evolve initiative messaging and integrated marketing and communications opportunities in support of the project’s goals and metrics.
  • Shepherd the delivery of integrated marketing projects from initiation to execution and ongoing adaptation, including leading the discussions with ADA Marketing and Communications team members, setting clear expectations for tasks and deliverables, and communicating these needs to the appropriate teams.
  • Participate and support consumer activation and professional engagement workgroup meetings and planning sessions; and develop regular activity reports in support of these efforts to track metrics for the initiative’s goals.
  • Build and maintain positive relationships with all stakeholders to collaborate with cross-functional teams to set strategy, deliverables and timelines.
  • Oversees and provides actionable feedback to the creative, content strategy and development, with attention to whether the work is on strategy and aligned with the initiative objectives.
  • Coordinates initiative presence across other channels, such as digital and social properties (e.g., emails, newsletters, social media, diabetes.org)
  • Translates copy and creative into compelling digital content; adapts communication assets for digital-friendly presentations.
  • Produce monthly report rollup & actionable insights.

QUALIFICATIONS

  • Bachelor’s degree in business, marketing, communications, or a related field
  • 7+ years of experience in marketing communications
  • Experience with digital marketing a plus
  • Health care experience a plus
  • Must have a strong strategy orientation and project management skills
  • Excellent written and verbal communication skills, and solid copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to translate insights into action
  • Must have a high level of creativity and be able to pick up new skills as needed
  • Remote work arrangements, with travel to the home office and site locations, as needed
  • Experience creating omni-channel engagement strategies and designing specific content strategies to meet objectives in health care
  • Strong appreciation and in-depth experience designing strategies for diverse markets (race, ethnicity, gender, age, disabilities, income etc.)
  • Stay informed of new and emerging channels and remain energized by the growth of digital and how brands can meaningfully connect with their constituents
  • Maturity, sound judgment and strong leadership and problem-solving skills, including the ability to set clear goals, make decisions based on changing information, and guide a team through many deadlines
  • Resourceful self-starter and a problem-solver
  • Excellent interpersonal skills and a diplomatic demeanor. Demonstrated ability and sincere commitment to professionally interface with all stakeholders, including initiative leadership, sponsors, and strategic alliances

Compensation range: $75,000 – $83,000 DOE

Take Your Career On A Mission

Are you looking for a career that directly impacts your community and beyond?

Over 34 million Americans have diabetes and over 84 million have prediabetes. The American Diabetes Association (ADA) offers a rewarding career working for one of the premier voluntary health organizations in the world supporting people with type 1 & type 2 diabetes.

Our employees like working at the ADA because of our mission, the inclusive environment, work-life balance, our benefits and our culture. Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions.

Equal Employment Opportunity

It is the policy of the American Diabetes Association to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

To find out more about the ADA as well as other exciting and fulfilling career opportunities please visit us at www.diabetes.org/careers. For full consideration, you must apply directly to the Association’s Careers Page.

There’s nothing we can’t do when we’re Connected for Life!

Primary Location

United States

Job

Senior Manager

Organization

ADA BU

Schedule

Regular

Regular

Job Type

Full-time